About minimum

Minimum is a Danish fashion brand, founded in 1997 and based in Aarhus, Denmark. Minimum designs and develops progressive young international male and female fashion with scent of Scandinavian coolness, always with a seasonal look and commercial twist. Our collections have a unique design, characterized by an interesting mix of materials, shapes and colors and should be seen as a contributor to the basic wardrobe, while at the same time providing prominent items for special occasions.