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The Minigolfer's Guide to Marketing by [Gottfried, Richard]
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The Minigolfer's Guide to Marketing Kindle Edition

5.0 out of 5 stars 10 customer reviews

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Length: 30 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Product details

  • Format: Kindle Edition
  • File Size: 147 KB
  • Print Length: 30 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: RG Marketing and Events; 1 edition (1 May 2017)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0716HXG79
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: #351,060 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
This is a great wee book, firstly to read and then as an aide-mémoire.
Richard demonstrates his enthusiasm and knowledge for Mini Golf which, as he points, out is a sport for all.
The strength of this book is how he has applied classical marketing techniques to Mini Golf including:
SMART ... specific, measurable, achievable, relevant and time bound;
SWOT ... strengths, weakness, opportunities and threats;
WWWWW and H ... who, what, why, when, where and how.
Richard provides a number of helpful lists including 22 news hooks; 6 marketing aims; 6 point event plan; complete with a 6 point action plan.
Great book to keep, and great value ... best investment that I (a traditional putting green operator) have made for years.
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Format: Kindle Edition Verified Purchase
Really nicely put together, informative guide to a wide range of marketing and promotional activities concerning minigolf. I'd recommend this to anyone really who plays or administers the game. There's takeaway content for both commercial and not-for-profit organisations too. Plenty to ponder from this guide...
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Format: Kindle Edition Verified Purchase
That really is first class.
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Format: Kindle Edition
Although Richard draws on his experience from the world of minigolf, there is plenty contained in this ebook which can easily be applied to sports clubs, organisations and individual competitors looking for ways to promote their activities – particularly those at amateur or semi-professional level.

Each chapter is written in a clear and concise way, with a refreshing lack of jargon which makes it easily accessible for those who are not marketing experts. Any technical terms are clearly explained too, although the book is in-depth enough for those already involved in marketing to find it useful.

Richard brings together lessons learnt from both his professional and sporting lives, and his passion clearly shines through as well which makes it an engaging read.
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Format: Kindle Edition
Richard is equally passionate about mini golf and marketing so he is in a great position to write articulately and informatively about both topics.

This is an excellent concise guide for anyone with an interest in either subject and will no doubt help many people promote their events more effectively.

I would recommend this book to all and at £1.99 is a bargain given how much you stand to gain from using Richard's advice.
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