- Format: Kindle Edition
- File Size: 147 KB
- Print Length: 30 pages
- Simultaneous Device Usage: Unlimited
- Publisher: RG Marketing and Events; 1 edition (1 May 2017)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B0716HXG79
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 10 customer reviews
- Amazon Bestsellers Rank: #351,060 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Minigolfer's Guide to Marketing Kindle Edition
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Top customer reviews
Richard demonstrates his enthusiasm and knowledge for Mini Golf which, as he points, out is a sport for all.
The strength of this book is how he has applied classical marketing techniques to Mini Golf including:
SMART ... specific, measurable, achievable, relevant and time bound;
SWOT ... strengths, weakness, opportunities and threats;
WWWWW and H ... who, what, why, when, where and how.
Richard provides a number of helpful lists including 22 news hooks; 6 marketing aims; 6 point event plan; complete with a 6 point action plan.
Great book to keep, and great value ... best investment that I (a traditional putting green operator) have made for years.
Each chapter is written in a clear and concise way, with a refreshing lack of jargon which makes it easily accessible for those who are not marketing experts. Any technical terms are clearly explained too, although the book is in-depth enough for those already involved in marketing to find it useful.
Richard brings together lessons learnt from both his professional and sporting lives, and his passion clearly shines through as well which makes it an engaging read.
This is an excellent concise guide for anyone with an interest in either subject and will no doubt help many people promote their events more effectively.
I would recommend this book to all and at £1.99 is a bargain given how much you stand to gain from using Richard's advice.
Most recent customer reviews
This is easy to read and the advice Richard gives makes sense and could be applied to any group or individual looking to develop their marketing profile.Published 25 days ago by Amazon Customer
Richard’s guide provides minigolf course owners, minigolf sports clubs, and minigolf players with useful hints, tips, and advice on how to publicise and promote the game. Read morePublished 27 days ago by Amazon Customer
A really concise and well written guide. Perfect for anyone wanting to promote a minigolf club/event. Could easily be applied to other sports tooPublished 2 months ago by Amazon Customer
A fantastic read that provides information that can be useful, not only to mini golf enthusiasts, but to a variety of organisers alike that are looking to better there ability to... Read morePublished 2 months ago by Amazon Customer