- Format: Kindle Edition
- File Size: 147 KB
- Print Length: 30 pages
- Simultaneous Device Usage: Unlimited
- Publisher: RG Marketing and Events; 1 edition (1 May 2017)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B0716HXG79
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 11 customer reviews
- Amazon Bestsellers Rank: #568,735 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Minigolfer's Guide to Marketing Kindle Edition
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Top customer reviews
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Richard demonstrates his enthusiasm and knowledge for Mini Golf which, as he points, out is a sport for all.
The strength of this book is how he has applied classical marketing techniques to Mini Golf including:
SMART ... specific, measurable, achievable, relevant and time bound;
SWOT ... strengths, weakness, opportunities and threats;
WWWWW and H ... who, what, why, when, where and how.
Richard provides a number of helpful lists including 22 news hooks; 6 marketing aims; 6 point event plan; complete with a 6 point action plan.
Great book to keep, and great value ... best investment that I (a traditional putting green operator) have made for years.
Each chapter is written in a clear and concise way, with a refreshing lack of jargon which makes it easily accessible for those who are not marketing experts. Any technical terms are clearly explained too, although the book is in-depth enough for those already involved in marketing to find it useful.
Richard brings together lessons learnt from both his professional and sporting lives, and his passion clearly shines through as well which makes it an engaging read.
This is an excellent concise guide for anyone with an interest in either subject and will no doubt help many people promote their events more effectively.
I would recommend this book to all and at £1.99 is a bargain given how much you stand to gain from using Richard's advice.
Lionel Bender, one-time regular minigolf sport player and minigolf course developer
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