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Mindless Eating Paperback – 3 Jan 2011
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Mindless Eating has become the biggest diet hit of the year. (Grazia Magazine 2009-10-27)
The key to weight loss is eating less - this book may make it easier to do. Essential preparation for a bikini beach holiday! (Claire Nasir Now magazine)
Has radically changed how I think about food...more effective than any diet I've tried. (Olivia Falcon Beauty Editor, Tatler 2009-10-01)
The most fascinating book about weight I've read for ages. Perfect for intelligent dieters who want to make their own rules. (Brigid Moss, Health Editor, Red Magazine)
The new plan that promises a pain-free way to shift the pounds. (Daily Mail 2009-09-28)
We need to think more about what we eat - but not go on a diet...Wansink's book is full of handy tips...Wansink has a refreshing take on the idea of cutting down, of portion control, mindful eating - dieting with no dodgy shake in sight. (Daily Telegraph 2011-01-31)
I'd be surprised if anyone could read this book and not be shamed into breaking old habits and making changes that will have long-lasting results. (Jeff Archer Women's Fitness)
Enlightening (Woman & Home 2009-11-01)
The diet book of last year . (Olivia Gordon allaboutyou.com 2010-01-01)
With case studies and anecdotes this book could help cut 300 calories that mindless eating adds to our everyday diets. (Easy Living Magazine 2011-02-01)
Brilliant tips and real 'light-bulb' moments throughout. (The Sun 2011-01-14)
Think yourself thin...Food scientist tells why we need to use our brains before opening our mouths. (Daily Record 2011-01-31)
About the Author
Brian Wansink, Ph.D. is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He specialises in nutrition and marketing, and is the author of three previous books on the subject. He lives in New York, USA with his family.
Author residence: New York, USA
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It hasn't really shown me anything that I didn't already know but what it does do is reinforce those ideas with some testing and examples to prove the ideas in the book and this you can't deny.
I find it a bit hard to just read cover to cover but it is a good pick up/put down read that you can easily just read sections that interest you without losing the drift of the book.
I am sure I will eventually read it from cover to cover but for now I am enjoying reading sections.
Overall I am pleased with my purchase.
I have implemented several of them in my own life and they are making a difference. There is evidence behind everything in the book as well.
I did have a quick look at his website and he does seem to have lots of somewhat pointless items for sale. Hopefully he isn't turning into a "diet guru"
If you stick to the book though you should learn a lot.
This guy is a seriously awesome academic, and having read lots of his research papers already, still found it a useful, insightful, and entertaining read. To bring everything that the book is about together, it's essentially a little book of psychological hacks that can be mixed and matched to help you control your eating. I actually bought the book to improve my basic understanding of all the research he's done, but came away really thinking about my relationship with food as well (which was just a nice bonus).
The book is also structured nicely. Every chapter is between 20 - 30 pages and also concludes with a summary of his main points from that chapter. I read this (total of 200 - 250 pages) over the course of about a week by reading 1 or 2 chapters every morning and never had to leave it half way through a chapter because I needed to do something else.
If you're an student, academic, practictioner, or just want an interesting (and useful) read, then I would recommend this book to you. This could also serve as a relevant gift for someone whose unsuccessfully crashed out on many diets.
This book should be compulsory reading for everyone - not just for people with a current weight issue...
People don't eat calories they eat volume... This is one of the reasons diet advice can seem counter intuitive - Volumetrics delves deeper into this subject if you're interested in eating more and losing weight.
How we're manipulated into buying more - and unfortunately for a lot of people eating more than we want to...
Size of plates make a difference, restaurant colours make a difference, boxes vs packets vs brand names vs own label... It all makes a difference...
If you want to lose weight and are prepared to invest a couple of hours reading then this is a very helpful book.
If you're strapped for time then flick to chapter 10 and "Mindlessly Eating Better".
"Better eating means different things for different people. It can mean eating less, eating without guilt, eating more nutritiously, or eating with greater enjoyment."
And that's the key - if I attempt to teach you to eat in a certain way and that's not what you want then it becomes more difficult. Eating better is something we can all do and fits nicely into my philosophy of "getting better".
So if you want to get better than my advice is to buy a highlighter pen, this book and take some time and learn from it. Don't just read it... Read it, highlight it and then pick it up now and again and dehypnotise yourself from the latest unconscious patterns and habits that we seem to pick up...
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