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A Mind for Business: Get inside your head to transform how you work Paperback – 5 Feb 2015
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"Insightful, entertaining and accessible. Something I can see myself coming back to many times over my career to help me, my colleagues and my team get the best out of themselves"
Roger Edmonds, Senior Marketing Manager, PepsiCo
"Essential for anyone who runs an organisation and cares about their staff."
Tony Cohen, Chair of Trustees, Barnardo's, and former CEO, FremantleMedia.
"An MOT and tune-up for your mind, in and out of business, that will help you stay on track"
Paul Birch, angel investor and Founder @ Makeshift
"Essential reading for companies who want staff to flourish."
John Attley BA, BSc, MICRS, Engagement Manager, NHBC
"This book demonstrates the value of taking care of your mind and mental wellbeing on a day-to-day basis, offering practical tips and advice to help you think smarter and live better."
Patrick Watt, Corporate Director, Bupa
"If enough managers read this highly readable and very useful book we might just increase national productivity and make our work a whole lot more enjoyable and fulfilling too."
Matthew Taylor, Chief Executive, The RSA
From the Back Cover
Use the full power of your mind to accelerate your performance
Using proven insights from psychology and neuroscience you can be more effective, more resourceful and develop the sharpest of business brains.
The latest in modern science combined with expert, inspiring advice will get you thinking about exciting ways to use your whole brain to work smarter, thrive under pressure, make better decisions, boost your creativity and take your business acumen to a whole new level.
So open this book, fire up your synapses and fine tune your mind for business.
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Andy runs through how to feed your mind, master your moods and get motivated. Helping you create a baseline for good work. He then delves into how to handle pressure, train your mind - and make better decisions.
With this in hand you'll be ready to take on the 21st century imperatives: how to work collaboratively and creatively.
And if you want to dive deeper, there are footnotes galore. Enjoy!
the Mindapples idea of caring for your mind just like you care for your body. So you need to get your five-a-day for your mind
Happier workers are 12% more productive
in a chapter called Get Motivated: “Successful people, and successful businesses, maximise the time they spend in a state called flow.”
on the difference between pressure and stress: “pressure can be motivating but stress it not”
in a chapter called Train Your Mind, he refers to Charles Duhigg's Power of Habit, and breaks down how you can change your habits – like checking email too often. (I'm using this cool tool as I write this, ignoring the pull to click on to my email.)
love this quote in Make Smarter Decisions from a Zen Buddhist teacher called Gudo Wafu Nishijima: “If you have to make a decision it's because you don't have enough information. If you have all the information, there's no decision to make.” (Of course in the real world, unless you're God, you can't have all the information… but still.)
It isn't a narrative book, so you could be hard pushed to read it in one sitting, but it's great to dip in and out of. You could make picking it up one of your five-a-day Mindapples…
Beautifully written and illustrated, this is a unique and captivating read that delivers a truly practical and excellent guide into how our minds actually work. Pooling together the best of neuroscientific and psychological research and punctuated by some very striking and heart-warming quotes, A Mind for Business succeds in the tough task of translating otherwise very theoretical and philosophical understandings of the mind into everyday language with very clear, instructive practices we all can and must adopt in order to look after and get the best out of our minds.
Brilliantly laid out across 10 disctint and yet connected chapters, you learn how to feed your mind (from keeping it healthy to keeping it motivated), how to handle adversity (by handling pressure and understanding your true personality), and of course how we can make the most out of our minds (from making smart decisions to influencing people to thinking creatively). Concise and yet so thorough, each chapter, correction, each page is packed with fascinatingly simple thought-provokers and insights for immediate employment in your life and at work. Andy Gibson really has done all the hard work so that you and I and all businesses out there can really start making the most out of the most precious resource we have on this planet - our minds.
More broadly, the Mind Apples project, followed by this book, are really breaking barriers in bringing to our attention one of the most current and pervasive, and yet alarmingly under-estimated/ overlooked problems in our society today - looking after our mental health. For too long we've haven't just been not looking after it, rather we've been abusing it, something discomfortingly rife in the world of business today. And yet we do this to our own and collective detriment as without our mental health, we really have nothing. But by converting the vast, unknown, chasm that is mental health into simple, practical, even fun ideas (e.g. the 5 a day for your mind), Andy and team are doing some truly remarkable and ground-breaking work to make mental health not only a priority but actually something tangible and within our control again. I've been an enormous fan of Mind Apples since 2013 and i've been super excited to get my hands on all the insights usually privileged to the top names in business thanks to this book (which if you haven't realised - I absolutely love). A Mind for Business was absolutely worth the wait and I cannot recommend it more to anyone. If you let it, it really has the power to change your life, for the very very better.