- Paperback: 292 pages
- Publisher: University of Chicago Press; New edition edition (15 April 2003)
- Language: English
- ISBN-10: 0226468011
- ISBN-13: 978-0226468013
- Product Dimensions: 14 x 2.3 x 21.6 cm
- Average Customer Review: 27 customer reviews
- Amazon Bestsellers Rank: 9,136 in Books (See Top 100 in Books)
Metaphors We Live By Paperback – 15 Apr 2003
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People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're "metaphors we live by", metaphors we use without even realizing we're using them. In this book, George Lakoff and Mark Johnson suggest that these basic metaphors not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning. Bringing together the perspectives of linguistics and philosophy, Lakoff and Johnson offer an intriguing and surprising guide to some of the most common metaphors and what they can tell us about the human mind. And for this new edition, they supply an afterword both extending their arguments and offering a fascinating overview of the current state of thinking on the subject of the metaphor.
From the Inside Flap
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"-metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language. See all Product description
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This is one such.
The idea is that we live by metaphors - 'war', 'sex', 'up is good' etc etc. This is a trans-national, trans-cultural truth that holds true for the whole species. That as the brain recognises what is going on neural paths are activated, and where the same thing is recognised, the same neural paths are triggered, until they get 'hard-wired' into our consciousness and behaviour.
This was penned back in the '80s, but stays fresh and true in the noughties.
To be honest, it goes a bit funny at the end where they try to guess where future research may take them, as far as I can see wrongly, but the first 90% is so good you can forgive them that!
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