The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture Paperback – 11 Oct 2018
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This is required reading for founders. Experienced entrepreneurs all know this period Scott refers to as 'the messy middle' and a few of us have worked our way out of it, but this is the first time I've seen an expert-both as a founder and as an investor-break down in such detail just how to endure, optimize, and make it through. (Alexis Ohanian cofounder of Initialized Capital and Reddit)
Scott Belsky is a master of generous work worth doing. The Messy Middle will help you see that you have more control than you dare to admit, and the ability to make a difference if you care enough. (Seth Godin author of Linchpin)
Building a lasting business is 1 percent idea and 99 percent resilience. The Messy Middle details the unglamorous but essential lessons every founder needs to learn. (Jennifer Hyman cofounder and CEO, Rent The Runway)
Starting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute. (Joe Gebbia cofounder and chief product officer, Airbnb)
Having been through the ups and downs of the messy middle many times, it's critical to understand the challenges ahead. This insightful book empowers you to approach them head-on. Belsky's powerful tool kit, based on hard-earned experiences, is an essential guide to building a compelling product, revolutionizing an organization, or growing your leader-ship abilities. (Tony Fadell inventor of the iPod, coinventor of the iPhone, founder and former CEO of Nest, principal at Future Shape)
About the Author
Scott Belsky is an American entrepreneur, author and early-stage investor best known for co-creating the online portfolio platform, Behance, Inc. In 2010, Belsky was included in Fast Company's 100 Most Creative People in Business list.
In December 2012, Behance was acquired by Adobe where Belsky became VP of Products, Mobile and Community at Adobe. In February 2016 Belsky left Adobe and joined Benchmark as the firm's sixth general partner. Prior to joining Benchmark, Belsky had been an early-stage investor and active advisor to companies including Uber, Warby Parker, Pinterest, Periscope and Sweetgreen.
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In this sense the book is a good check list of sort of principles and concepts that are important along the journey. I found that all concepts explained had better and much deeper definitions in other books which to me make this book mostly interesting as an introductory read to the topic