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The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics) Paperback – 25 Sept. 2008

4.4 out of 5 stars 345 ratings

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Product details

  • Paperback : 160 pages
  • ISBN-10 : 014103582X
  • ISBN-13 : 978-0141035826
  • Dimensions : 11.1 x 1.2 x 18.1 cm
  • Publisher : Penguin Classics; 1st edition (25 Sept. 2008)
  • Language: : English
  • Customer reviews:
    4.4 out of 5 stars 345 ratings

Product description

Synopsis

Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.

About the Author

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

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