RRP: £44.99 Details

The RRP is the suggested or recommended retail price of a product set by the manufacturer and provided by a manufacturer, supplier, or seller.
Learn more
Save: £11.80 (26%)
& FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
  • Learn more about free returns.
FREE delivery Saturday, May 21. Details
Or fastest delivery Tomorrow, May 19. Order within 18 hrs 37 mins. Details
Only 1 left in stock.
££33.19 () Includes selected options. Includes initial monthly payment and selected options. Details
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Dispatches from
Sold by
Dispatches from
Sold by
Return policy: Returnable within 30 days of receipt
Item can be returned in its original condition for a full refund or replacement within 30 days of receipt
Media Strategies for Mark... has been added to your Basket
FREE delivery May 23 - 25. Details
Used: Very Good | Details
Condition: Used: Very Good
Comment: Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Over 100 million books sold! 100% Money-Back Guarantee. Free & Fast Shipping!
Have one to sell?
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer - no Kindle device required. Learn more.

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Media Strategies for Marketing Places in Crisis Paperback – Illustrated, 11 Mar. 2008

5.0 out of 5 stars 1 rating

Amazon Price
New from Used from
Paperback, Illustrated
£33.19 £24.71
Note: This item is eligible for FREE Click and Collect without a minimum order subject to availability. Details
Pick up your parcel at a time and place that suits you subject to availability.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Enhance your purchase

Product description


"In the last decade place image has become one of the most talked about concepts amongst politicians, economists and destination management professionals but it still needs greater exploration and analysis. Eli Avraham and Eran Ketter make a major contribution to that task in this timely book. Media Strategies for Places in Crisis is scholarly yet hugely readable and readily communicates the authors’ command of their subject. This book is set to become a must have for anyone involved in place marketing, whilst likely to become a popular text on the burgeoning range of university courses in this field."
Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Co-Editor of the best-selling book, Destination Branding: Creating the unique destination proposition

"This is an important book which gives a wealth of practical, well-researched communications advice to cities and countries in times of crisis. The authors' exploration of the impact of critical events on place image is sound, sensible and makes an important contribution to the field. Highly recommended reading for national, regional and city administrators."
Simon Anholt, Government Advisor and Author

"In summary, Media Strategies for Marketing Places in Crisis is a well-planned and meticulously structured book. It is clearly written and its logic is easy to follow. Avarham and Ketter succinctly and successfully synthesise various destination crisis management literature and publications into an informative model and propose 24 media strategies. The book uses hundreds of case studies and/or examples to explain its analysis and illustrate media strategies. Even though some local cases are not readily familiar to international readers or students, instructors can easily adapt these examples to their local settings or simply replace them with local ones to help students better grasp the
ideas. With its extensive references and citations, instructors can also prepare multimedia teaching materials easily. Overall,
Media Strategies for Marketing Places in Crisis is a practical guide and useful reference book for both destination-marketing practitioners and university instructors who teach tourism and media."

Steve Pan, Current Issues in Tourism

Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (11 Mar. 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0750684526
  • ISBN-13 ‏ : ‎ 978-0750684521
  • Dimensions ‏ : ‎ 18.47 x 1.5 x 25.53 cm
  • Customer reviews:
    5.0 out of 5 stars 1 rating

Customer reviews

5.0 out of 5 stars
5 out of 5
1 global rating
5 star
4 star 0% (0%) 0%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%

Top review from United Kingdom

Reviewed in the United Kingdom on 21 April 2012