When other layouts cost between £150 and £200, this Nordic ISO at £99 is a steal. I could not care less what's written on the keycaps since I don't really look at them.
I already have a UK ISO Pok3r with brown switches, but I prefer the actuation force of the blues, sound is an added bonus.
If you are new to mechanical keyboards you probably already know first won't be your last, if you are a programmer, try a few cheap boards with different switches first or go to MK meetup in your area if you have one. (Switch testers are cool, but they don't give the same feel and feedback as a reasonable amount of time spent typing on a keyboard.)