- Audio Download
- Listening Length: 4 hours and 51 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: HighBridge, a division of Recorded Books
- Audible.co.uk Release Date: 27 Dec. 2007
- Language: English
- ASIN: B002SQ1S7S
- Amazon Bestsellers Rank:
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Meatball Sundae Audiobook – Unabridged
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There's no doubt about it, Seth Godin is a leading thinker on marketing but I found this book long-winded and with little substance. Irritatingly this is a book I'd flicked through in a book store and bought. I think I must have read the few good bits. It rarely kept my attention and I think it's made up of blog posts which, while connected, don't seem to run into each other very well.
I love the metaphor of the Meatball Sundae - it's the result of combining two good things together and creating something messy and disgusting because the flavours clash.
Meatball Sundae is based around a series of trends:
1 - Direct communication and commerce between producers and consumers
2 - Amplification of the voice of the consumer and independent authorities
3 - Need for an authentic story as the number of sources increase
4 - Extremely short attention plans due to clutter
5 - The long tail
6 - Outsourcing
7 - Google and the dicing of everything
8 - Infinite channels of communication|
9 - Direct communication and commerce between consumers and consumers
10 - The shifts in scarcity and abundance
11 - The triumph of big ideas
12 - The shift from how many to who
13 - The wealthy are like us
14 - New gatekeepers, no gatekeepers
I felt it was a marketing pitch to corporate America rather than a useful guide to small businesses worldwide. Many of the examples used weren't familiar to me and that inevitably reduced their communication power.
I thought it was a waste of my time reading it but I kept hoping for something better to come through because I had faith in Seth Godin. Sadly I think he has created a Meatball Sundae himself.
About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough but fair reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb it. A two star review indicates that I'm very disappointed and I believe the book should have been much better to deserve your attention.
Paul Simister, business coach
However, as Godin illustrates, many businesses merely try to lay these new approaches on their existing business models and end up creating something wholly ineffective (as messy and disgusting as a meatball sundae).
The book describes 14 trends and uses ample examples and case studies to show how they can be turned to advantage by businesses prepared to fundamentally rethink.
The easy to read style might wrongly lead some readers to the conclusion that Godin's ideas are lightweight. Yet there is more wisdom in this little book than in many a weighty marketing tome. Don't dismiss it.