Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) Paperback – 15 Jan 2009
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"'[Seth Godin] is a demigod on the Web' - Forbes.com "Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." - Jay Levinson, author of Guerrilla Marketing" --This text refers to an out of print or unavailable edition of this title.
The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.See all Product Description
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Top Customer Reviews
There's no denying Godin has a dynamic approach to getting his ideas across. And there are some `remarkable' insights in this book, although many of them have appeared in his previous works. And whisper it quietly, many of them are often variations on well-established marketing theories.
What is special about this book is that Godin provides a real and practical sense of how the internet is changing perceptions about marketing. But in a desire to get our attention, and attain guru status he has a tendency to overstate his case. As with many business gurus there is also the tendency to resort to `common-sense' assertion and easy-on-the-ear sound bytes.
For many of us on the European side of the `Big Pond' the old marketing Godin writes about never quite had the hold it seemed to have in the States. And if you are a small business or SME (small & medium enterprise) it tends to be even less relevant. So, to a certain extent, I agree with Godin that much of the older, conventional marketing overstretched their big idea and now it is being found wanting. But I'm not sure it should be dispensed with altogether. And to be fair, Godin doesn't really say this, although his rhetorical flourishes mean this point often gets lost.Read more ›
There's no doubt about it, Seth Godin is a leading thinker on marketing but I found the Meatball Sundae book long-winded and with little substance. Irritatingly this is a book I'd flicked through in a book store and bought. I think I must have read the few good bits. It rarely kept my attention and I think it's made up of blog posts which while connected don't seem to run into each other very well.
I love the metaphor of the Meatball Sundae - it's the result of combining two good things together and creating something messy and disgusting because the flavours clash.
Meatball Sundae is based around a series of trends:
1 - Direct communication and commerce between producers and consumers
2 - Amplification of the voice of the consumer and independent authorities
3 - Need for an authentic story as the number of sources increase
4 - Extremely short attention plans due to clutter
5 - The long tail
6 - Outsourcing
7 - Google and the dicing of everything
8 - Infinite channels of communication|
9 - Direct communication and commerce between consumers and consumers
10 - The shifts in scarcity and abundance
11 - The triumph of big ideas
12 - The shift from how many to who
13 - The wealthy are like us
14 - New gatekeepers, no gatekeepers
I felt it was a marketing pitch to corporate America rather than a useful guide to small businesses worldwide. Many of the examples used weren't familiar to me and that inevitably reduced their communication power.
I thought it was a waste of my time reading it but I kept hoping for something better to come through because I had faith in Seth Godin. Sadly I think he has created a Meatball Sundae himself.
However, as Godin illustrates, many businesses merely try to lay these new approaches on their existing business models and end up creating something wholly ineffective (as messy and disgusting as a meatball sundae).
The book describes 14 trends and uses ample examples and case studies to show how they can be turned to advantage by businesses prepared to fundamentally rethink.
The easy to read style might wrongly lead some readers to the conclusion that Godin's ideas are lightweight. Yet there is more wisdom in this little book than in many a weighty marketing tome. Don't dismiss it.
Most Recent Customer Reviews
I am a big Seth fan, book arrived ontime and in good condition, many thanksPublished 10 months ago by Julie
Seth Godin is back again with yet another fantastic marketing manual, a book which will change the way you think about the new technologies that we’re all talking about and which... Read morePublished 24 months ago by SocialBookshelves.com
If you've read any of Seth's other books you'll recognise the style immediately. To me it feels like Seth has sat down with a lot of very strong coffee and probably some cocaine... Read morePublished on 15 Nov. 2011 by Pete
Absolutely brilliant book. It put into words concepts that I knew were true in my head but I couldn't quite express them. Read morePublished on 12 April 2008 by Peter T