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Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) Paperback – 15 Jan 2009

3.8 out of 5 stars 11 customer reviews

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Paperback, 15 Jan 2009
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  • Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
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  • Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas
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  • Free Prize Inside: The Next Big Marketing Idea
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Product details

  • Paperback: 256 pages
  • Publisher: Piatkus; Digital original edition (15 Jan. 2009)
  • Language: English
  • ISBN-10: 9780749929480
  • ISBN-13: 978-0749929480
  • ASIN: 0749929480
  • Product Dimensions: 16.9 x 1.8 x 19.9 cm
  • Average Customer Review: 3.8 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: 641,187 in Books (See Top 100 in Books)
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Product description

Book Description

The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

Synopsis

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

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11 customer reviews

3.8 out of 5 stars

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11 September 2015
Format: PaperbackVerified Purchase
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