FREE Delivery in the UK on orders with at least £10 of books.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Quantity:1
Meatball Sundae: How new ... has been added to your Basket
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: This item will be picked, packed and shipped by Amazon and is eligible for free delivery within the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) Paperback – 15 Jan 2009

4.2 out of 5 stars 11 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£8.99
£2.96 £0.01
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£8.99 FREE Delivery in the UK on orders with at least £10 of books. Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special Offers and Product Promotions


Frequently Bought Together

  • Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
  • +
  • All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
  • +
  • Tribes: We need you to lead us
Total price: £31.67
Buy the selected items together

Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.




Product details

  • Paperback: 256 pages
  • Publisher: Piatkus (15 Jan. 2009)
  • Language: English
  • ISBN-10: 0749929480
  • ISBN-13: 978-0749929480
  • Product Dimensions: 12.8 x 1.7 x 19.7 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 597,423 in Books (See Top 100 in Books)

Product Description

Review

"'[Seth Godin] is a demigod on the Web' - Forbes.com "Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." - Jay Levinson, author of Guerrilla Marketing" --This text refers to an out of print or unavailable edition of this title.

Book Description

The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

See all Product Description

Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover
While not exactly mixing his metaphors, Seth Godin certainly comes close with the antithetical image he conjures up in the title of this book - as he did with `Purple Cow'. It's an old rhetorical device. Nothing wrong with that if it gets your audience's attention and you have something interesting to say. But whether I would describe what Godin has to say as `remarkable', I'm really not sure.

There's no denying Godin has a dynamic approach to getting his ideas across. And there are some `remarkable' insights in this book, although many of them have appeared in his previous works. And whisper it quietly, many of them are often variations on well-established marketing theories.

What is special about this book is that Godin provides a real and practical sense of how the internet is changing perceptions about marketing. But in a desire to get our attention, and attain guru status he has a tendency to overstate his case. As with many business gurus there is also the tendency to resort to `common-sense' assertion and easy-on-the-ear sound bytes.

For many of us on the European side of the `Big Pond' the old marketing Godin writes about never quite had the hold it seemed to have in the States. And if you are a small business or SME (small & medium enterprise) it tends to be even less relevant. So, to a certain extent, I agree with Godin that much of the older, conventional marketing overstretched their big idea and now it is being found wanting. But I'm not sure it should be dispensed with altogether. And to be fair, Godin doesn't really say this, although his rhetorical flourishes mean this point often gets lost.
Read more ›
1 Comment 14 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I was very disappointed is this book.

There's no doubt about it, Seth Godin is a leading thinker on marketing but I found the Meatball Sundae book long-winded and with little substance. Irritatingly this is a book I'd flicked through in a book store and bought. I think I must have read the few good bits. It rarely kept my attention and I think it's made up of blog posts which while connected don't seem to run into each other very well.

I love the metaphor of the Meatball Sundae - it's the result of combining two good things together and creating something messy and disgusting because the flavours clash.

Meatball Sundae is based around a series of trends:
1 - Direct communication and commerce between producers and consumers
2 - Amplification of the voice of the consumer and independent authorities
3 - Need for an authentic story as the number of sources increase
4 - Extremely short attention plans due to clutter
5 - The long tail
6 - Outsourcing
7 - Google and the dicing of everything
8 - Infinite channels of communication|
9 - Direct communication and commerce between consumers and consumers
10 - The shifts in scarcity and abundance
11 - The triumph of big ideas
12 - The shift from how many to who
13 - The wealthy are like us
14 - New gatekeepers, no gatekeepers

I felt it was a marketing pitch to corporate America rather than a useful guide to small businesses worldwide. Many of the examples used weren't familiar to me and that inevitably reduced their communication power.

I thought it was a waste of my time reading it but I kept hoping for something better to come through because I had faith in Seth Godin. Sadly I think he has created a Meatball Sundae himself.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Here is another thought-provoking book by leading contemporary marketing expert Seth Godin. The message is that businesses have a transformational opportunity by completely redesigning themselves around new marketing approaches made possible through web technologies - using social networks, YouTube viral videos, blogs, wikis, etc.

However, as Godin illustrates, many businesses merely try to lay these new approaches on their existing business models and end up creating something wholly ineffective (as messy and disgusting as a meatball sundae).

The book describes 14 trends and uses ample examples and case studies to show how they can be turned to advantage by businesses prepared to fundamentally rethink.

The easy to read style might wrongly lead some readers to the conclusion that Godin's ideas are lightweight. Yet there is more wisdom in this little book than in many a weighty marketing tome. Don't dismiss it.
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
The title of Seth Godin's new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding "New Marketing" techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The "meatball" in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today's evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because "ideas that spread through groups of people are far more powerful than ideas delivered at an individual." He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse


Feedback