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Meaning Inc: The blueprint for business success in the 21st century Paperback – 11 Jan 2007

3.8 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Profile Books; Main edition (11 Jan. 2007)
  • Language: English
  • ISBN-10: 1861978839
  • ISBN-13: 978-1861978837
  • Product Dimensions: 14.2 x 2 x 21.8 cm
  • Average Customer Review: 3.8 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 813,314 in Books (See Top 100 in Books)
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Product description


"YSC bring great depths of experience and remarkable insight into how effective people will be in new roles" Philip Rowley, AOL Europe "YSC is a highly professional organisation who understand our needs and share our values." Bob Stack, Cadbury Schweppes "YSC are in a class of their own." Clare Chapman, Tesco"


Written by leading corporate psychologists, YSC, "Meaning Inc" outlines why some organisations are flourishing in the 21st century whilst others are failing. The book suggests that what employees, society and customers want from organisations is changing rapidly and successful organisations recognise and respond to these shifts. Based on interviews with over 10,000 managers globally and inspiring case studies from the Tata Group in India, Starbucks, Diageo, Sainsbury's, Goldman Sachs and many more, the book identifies the creation of meaning as the key task for companies to address in the new world. It describes what this actually means, provides tangible solutions to how this can be achieved and the benefits they might expect to gain from this strategy. The book also reaches beyond business how meaning can drive success for nations and individuals.

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29 May 2014
Format: Kindle Edition|Verified Purchase
17 October 2008
Format: Paperback
One person found this helpful
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14 February 2007
Format: Paperback
5 people found this helpful
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14 February 2007
Format: Paperback
3 people found this helpful
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23 August 2010
Format: Paperback
5 people found this helpful
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14 February 2007
Format: Paperback
One person found this helpful
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