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Mcdonalds: behind the Arches Paperback – 1 Jul 1995

4.6 out of 5 stars 20 customer reviews

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Product details

  • Paperback: 486 pages
  • Publisher: Bantam USA; Revised edition edition (1 July 1995)
  • Language: English
  • ISBN-10: 0553347594
  • ISBN-13: 978-0553347593
  • Product Dimensions: 15.2 x 2.6 x 22.9 cm
  • Average Customer Review: 4.5 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: 168,103 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since "McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

From the Back Cover

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.



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