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Max Factor False Lash Effect Mascara - Black

4.1 out of 5 stars 520 customer reviews
| 10 answered questions

RRP: £10.99
Price: £6.06 (£4.86 / 10 g) FREE UK delivery.
You Save: £4.93 (45%)
In stock.
Dispatched from and sold by Discounted Cosmetics Ltd..
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  • All the positive effects of false lashes with a mascara
  • Unique big brush with patented, thermoplastic elastomer technology and 50% more bristles (vs. Masterpiece Max mascara)
  • Brush contacts and coats more of each lash in every go, sweeping volume right to the tips for length and lift
  • Volumising liquid Lash formula creates a natural-looking array of full-volume lashes
  • Formula builds volume by allowing the brush to sweep to the tips from the first and each subsequent strokes
  • The cap is sealed with a little sticker and needs to be unscrewed first.

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Frequently bought together

  • Max Factor False Lash Effect Mascara - Black
  • +
  • Max Factor All Day Flawless 3-in-1 Foundation - Natural
Total price: £15.32
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Product description

Product Description

Why fake it when you can get a false lash impact with your own lashes? New False Lash Effect mascara doubles your lash size* with the impact of false lashes without the fuss. It's a make up artist's must have. The secret is in the lash boosting combination of Max Factor's biggest brush ever combined with patented Liquid Lash technology. Now with every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100% impact. 100% you.

*thickness volume, appearance vs bare lashes

EXPERT TIP: Maximise your false lash look with a slick of Max Factor Masterpiece Glide & Define liquid eyeliner. It's so easy to use you'll get the sexy siren look in seconds.

  • Comes without any other additional packaging like card box or cellophane cover.
  • The cap is sealed with a little sticker and needs to be unscrewed first.

Ingredients

Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Cera Carnauba, Triethanolamine, Polyvinyl Alcohol, Synthetic Wax, Lecithin, Propylene Carbonate, Polyethylene, Oleic Acid, Alcohol Denat., Benzyl Alcohol, Panthenol, Phenoxyethanol, Methylparaben, Ethylparaben, Sodium Laureth-12 Sulfate, Propylparaben, Disodium EDTA, Tetrasodium EDTA, Xanthan Gum, Simethicone, Potassium Sorbate, Tocopheryl Acetate, EDTA, [+/- CI 77007, CI 77491, CI 77492, CI 77499]


Product information

Technical Details
Product Dimensions10.2 x 2.5 x 2.5 cm ; 9 g
ManufacturerProcter & Gamble
  
Additional Information
ASINB001VNCA0S
Shipping Weight18 g
Item model number81524141
Date First Available22 Oct. 2008
Best Sellers Rank 529 in Beauty (See top 100)
  
 

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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
I am a mascara fanatic. I want a mascara that will give me crazy long and thick lashes, won't clump, won't streak or flake, and won't look spidery. I want one that also comes off easily when I want to remove it and doesn't irritate my eyes. I'm not asking for much, am I? I have found a number of mascaras that I liked but that didn't fit all my criteria. After hearing about and reading reviews of Max Factor False Lash Effect Mascara, I had to try it.

I bought it and was very eager to try it. The tube is thick but the brush is a dense comb. It isn't a huge brush but it is fairly substantial with short comb-like bristles. The formula is not watery or messy. I didn't apply primer the first time I tried it because I wanted to see how the mascara performed alone.

The first coat was decent, nothing special. Three coats in, I did have longer looking eyelashes. They were darker and a bit thicker. I didn't get a lot of volume with the mascara which is often the case with me. I have straight, medium length lashes that are thin and need to be plumped up. This mascara did give me enough volume so that my lashes didn't look like spidery sticks. However, I did not look like I had false lashes on nor did I find the mascara to be that much better than a couple of cheaper mascaras

This mascara doesn't flake throughout the day and it holds up well. If it gave me a bit more volume, I would really like this. It is clump free even with numerous coats which is a real plus.

The mascara washes off with my facial cleanser or eye makeup remover and doesn't irritate my eyes at all. I do think it is a BIT pricey for the results but I have enjoyed the overall effect and immediate longer lash look.

In all, I am going with 4 stars.
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Verified Purchase
One of my favourite mascara! I have bought it few times now and still planning to buy when current one will be finished. This mascara is miles cheaper than a designer brand but delivers the results you'd expect from a high end mascara. The brush is perfect and easily reaches the lashes at the very corner of your eyes to ensure an even spread of mascara. After just one application I find my eyelashes look longer and much more defined - each lash seems to stand out. It definitely accentuates the eye area without looking fake.

One of the most impressive things about this mascara is that it seems virtually smudge proof. All other mascaras I've tried have smudged on my under-eye skin if I blink too soon after applying, but this doesn't happen at all with 2000 Calorie. It seems to dry almost immediately. Rain and perspiration doesn't budge it, but it comes off easily enough when you wash your face.
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Verified Purchase
Best mascara I can remember ever having. My lashes are shorter and more sparse than they were in my 20's but this makes them look amazing! The wand has loads and loads of bristles and it's quite thick so you get great separation and definition and it's not clumpy or thick looking when it's on. Not sure I'd exactly say it gives a false lash effect (which for me is a plus point) but it does make the lashes very noticeably thicker. My husband even noticed them so it must be good! A final note, mine came sealed as I read that many people's didn't.
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Verified Purchase
I like this brand of mascara, its convenient to purchase this online when you don't have the time to go into town. However I must note that the last few times I have purchased this item the packaging has been rather large. Despite that it has been a genuine and quality product.
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Verified Purchase
My whole life I've avoided mascara - hated the artificial spidery eyes look. The one mascara I bought left me looking like a panda and reinforced my belief that mascaras are awful things. It was so difficult to apply, and constantly smudged all over my eyes, and left clumps on the lashes.

Then I thought I'd give this a go. In a word, great. The plastic wand/bristles is much easier to use than natural bristles and makes much less mess. The lashes definitely seem longer and fuller. Its much easier to apply. But I would say if you have naturally long lashes like mine, then 3 coats is really overdoing it. I tend to stick with 1-2 coats to avoid the fake look.

I've taken a star off just because its not waterproof, wh/ means for someone like me, who yawns like crazy and gets watery eyes 10x a day, it can be a disaster. Use with care. :D
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Verified Purchase
This isn't Max Factor product..have mascara like this from Boots and is completely different. Very disappointed..no going order again. X
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Verified Purchase
This mascara is amazing, two coat's and my eyelashes look long and full of volume, however what impressed me the most about this product was the longevity, the mascara stayed perfectly in place all day without drying out on my lashes and flaking off like my previous mascara did! For me personally, a product staying on all day is the most important thing so I'm very happy, highly recommend this. Only negative is the packaging differs from the original, which is off-putting as it doesn't reassure me the mascara is a genuine product of Max Factor.
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Verified Purchase
By FAR my favourite mascara! I have tried God knows how many mascaras over the years, from cheap ones to high end ones. I got a couple of free ones with giveaways over Christmas from Revlon and No7 and neither of them are a patch on this for me personally! So many seem too wet, so when you apply more layers they clump or crumble, others have brushes that just don't seem to do what my lashes need them to. But this just works so well for me, the brush gives great cover and I can reapply without my lashes clumping!
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