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Max Factor False Lash Effect Waterproof Mascara - Black

4.1 out of 5 stars 117 customer reviews

RRP: £10.99
Price: £8.81 (£67.25 / 100 ml) & FREE Delivery in the UK on orders over £20. Details
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30 new from £5.95
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  • All the positive effects of false lashes with a new black waterproof mascara - full lashes, no smudges
  • Unique Big Brush with patented, thermoplastic elastomer technology and 50% more bristles (vs. Masterpiece Max Mascara)
  • Big Brush contacts and coats more of each lash in every go, sweeping volume right to the tips for length and lift
  • Volumising Liquid Lash formula creates a natural-looking array of full-volume lashes - full lashes, natural look
  • Formula builds volume by allowing the brush to sweep to the tips from the first and each subsequent strokes

Free Luxury Beauty Box when you spend £40 in Beauty Korres

£8.81 (£67.25 / 100 ml) & FREE Delivery in the UK on orders over £20. Details In stock. Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

  • Max Factor False Lash Effect Waterproof Mascara - Black
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  • Rimmel Exaggerate Waterproof Liquid Eye Liner, Black
Total price: £14.10
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Product Description

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Product Description

Why fake it when you can get a false lash impact with your own lashes? New False Lash Effect Mascara doubles your lash size* with the impact of false lashes without the fuss. It's this season's make up artist must have. The secret is in the lash boosting combination of Max Factor's biggest brush ever combined with patented Liquid LashTM technology. Now with every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100% impact. 100% you.

*thickness volume, appearance vs bare lashes

Max Factor is a highly innovative Brand in the cosmetic market and this is proven by the number of patents it holds and the worldwide success of the Brand. Max Factor products contain innovative technologies that are proven to deliver dramatic look transformations. Max Factor does not manufacture products for Retailer Brands and Private Labels.

Ingredients

C11-12 Isoparaffin, Polyethylene, Disteardimonium Hectorite, Cera Carnauba, Trihydroxystearin, Propylene Carbonate, Tall Oil Glycerides, Pentaerythrityl Hydrogenated Rosinate, Phenoxyethanol, Propylparaben, Tocopheryl Acetate, Panthenol, [+/- CI 77499, CI 77491, CI 77492]


Product details

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  • Product Dimensions: 10.2 x 2.5 x 2.5 cm ; 32 g
  • Boxed-product Weight: 50 g
  • Item model number: 3394863
  • ASIN: B001IZYQPG
  • Date first available at Amazon.co.uk: 22 Oct. 2008
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (117 customer reviews)
  • Amazon Bestsellers Rank: 2,229 in Beauty (See Top 100 in Beauty)

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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By MousieTung's mum TOP 500 REVIEWERVINE VOICE on 28 April 2011
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I'm really surprised by the negative reviews - this really is the best mascara I have ever used (see updated note at the end), by quite a large margin - and I've tested quite a few! Perhaps it depends on initial lash thickness or style of application, but I've found that most waterproof mascaras are horrible and clumpy. This one applies very smoothly, and you can achieve a really natural effect. If you want a more dramatic effect, you can apply several coats to build up the length and thickness. Whereas most other mascaras I find start clumping after just one or two swipes with the brush, this one I typically apply 4-5 swipes and still no clumps at all. It is almost (but not quite) as good as the lash extensions I used to get (I stopped using these after developing an allergy to the adhesive, and have been searching for a mascara that is halfway decent ever since)

It has a small flaw in that it is not perfectly waterproof - I have had slight pandafication after a swim or vigorous exercise. But I'm still giving it 5 stars, as it is far and away the best mascara I have ever used - easy to apply, very natural looking with light application, and still pretty natural looking with heavy application, and incredibly clump-free, much more so than any other waterproof mascara I have tried that advertises itself as "clump free" (note, I have found that non-waterproof mascaras tend to be less clumpy, but I get slight panda eyes from these after just a couple hours, even without coming near any water or doing any exercise - I guess some people are more prone to this than others)

In summary: Great product! I really hope that Max Factor continues to make this, as it seems that every time I find something that really works for me, it gets discontinued!
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I bought this after being impressed with the non waterproof version. This is not quite as god. I think the fact ti is a waterproof formula has meant the mixture is a bit more gloopy, and it doews not go on as easily, and it does not look as natural (ok, you may not want it to look natural, as it is menat to look like false lashes, but wht I mean is, lashes are not evenly coated, there are some minor clumps). Overall though, as it is so long lasting once on your lashes, I recommend it, but if you want no clumps at all go for its little sister product the non waterproof one.
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I have tried other Max Factor mascaras none waterproof ones before and all they did was pull my lashes right down. So I wasn't sure what this one was going to do to my lashes. After curling my lashes I applied it and kept checking to see if my lashes were being pulled down. To my surprise they stayed curled. I don't have long lashes and this mascara made them look a bit longer which I really like. I do like to explore different brands of mascara and I have noticed that waterproof ones tend to hold the curl better for me. I may find the odd waterproof one which doesn't do what it says on the tin. I shall be ordering another one when the time comes.
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I have tried so many waterproof mascaras, always looking for something that stays on all day. This one actually does, without irritation and even when my eyes water (they do a lot) it stays put. Not only that but it does make my lashes look longer so gives a false lash effect that it claims to. Great 😀
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I'm a huge fan of the false lash effect mascara, so thought I'd give the waterproof mascara a try.. and it doesn't half stay on! Over 24hrs later and I was still scrubbing at my eyes to take it off. (Maybe a little too waterproof?!)
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Just the way I like it. Many mascaras claim to be waterproof/smudge-proof but most end up on my lower lid with panda effect. Guess I have oily lids/skin so my mascara has to be truly waterproof & black black for full effect as my skin tone isn't the fairest of them all. Very happy with this product. Lasts all day, keeps the curl up, no smudge, no panda effect. Just need to make sure to clean it off with a good eye makeup remover.
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Great coverage, not clumpy, makes my short lashes really long, the brush is a bit big at the end which makes it a bit clumsy to use, great deep black colour. Bought it in waterproof too. Will be buying on a regular basis but watch out for delivery cost.
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I bought on line, normally I would buy when I went shopping in the chemist but was unable to get out at that time. I always use Max Factor products as I have sensitive skin. I like the product very much and will continue to buy it in the future, It arrived promptly, very happy.
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