Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader Hardcover – 13 Apr 2012
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From the Back Cover
Your digital presence tells the story of who you are
so what should you be saying?
In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it s difficult to connect with the people who matter most to your business and your career.
Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought–leadership that cuts through the noise and attracts larger, more important communities.
Whether you re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer.
Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Top customer reviews
Most helpful customer reviews on Amazon.com
To understand what this book's about, the easiest way is to tell you what it's not. It's not a how-to manual that will teach you the insider secrets of social media.
What it aims to do, however, is move you from your being a socialfollower to a socialeader. This is important because conversation - not content - is king online. You're going to be spoken about whether you do nothing or whether you lead the conversation. Shape the story about you.
Too many social media books promise quick-returns, with people positioning themselves as experts without real-world, replicable results to prove they can offer you anything more than a brass razoo. Oatway redefines the game.
Socialeadership starts with taking responsibility for presenting yourself online - with every thing people can Google about you or see - as professional and able to make your Momma proud. Your online presence should reflect your values and your goals as you pursue your purpose.
Even if you've never used a computer, people are talking about you online. Read this and master what's being said.
Buy it. It won't take you long to read, and it will convince even the skeptics to consider investing time into their digital voice.
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