Mastering Magento Paperback – 23 May 2012
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About the Author
After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.
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Top Customer Reviews
Of course I understand the frustration the book title causes. No! You're not going to Master Magento. But you will learn everything you need in order to start without pain :)
A really bad buy this book is worth no more than a tenner. I never leave bad reviews but I felt I had to with this one as the 30 pound price tag was just a bug rip off.
It should be called the basics of magento
Chapter 5's discussion about configuring the package to actually process buy orders from website visitors is the crucial interaction. You should regard it as so because the ultimate intent of your website is to sell something. This chapter is where Magento interacts with the outside world for payment processing. This is split into off-site and on-site methods. The off-site has the ability to hook to eBay's PayPal Express or PayPal Standard or with Google Checkout. While end users (customers) might have their own opinions about the relative merits of these off-site providers, the book advises that you as a merchant could have different concerns. We are warned that PayPal has higher merchant fees than those imposed by the normal credit card agencies.
The sheer complexity of having to explicitly integrate your website management software into several payment systems is mitigated by using Magento. To some web administrators this could well be the single most important advantage of going with Magento.
Leaving aside payment processing, the rest of the text describes the building of the web pages. How you can implement an entire product catalog. Where this could have a top down structure of categories leading into sub-categories and so on. Other CMS offerings have similar abilities.Read more ›
Most Recent Customer Reviews
Book for starters, but if you seek hardcore information, you are better off with the documentation on the magentocommerce website or study the source code. Read morePublished on 22 April 2013 by John
Many thanks for writing this book. After so many years of looking for good reference on the net or via book here and there. Read morePublished on 11 Dec. 2012 by Herve Tribouilloy
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