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Mastering Magento Paperback – 23 May 2012

3.0 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 300 pages
  • Publisher: Packt Publishing (23 May 2012)
  • Language: English
  • ISBN-10: 1849516944
  • ISBN-13: 978-1849516945
  • Product Dimensions: 19 x 1.7 x 23.5 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 666,877 in Books (See Top 100 in Books)
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Product Description

About the Author

After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.


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Top Customer Reviews

Format: Kindle Edition
Hello everybody. Even though the reviews were not good I felt I had no other choice than buying this title and I was really, really lucky I did. You see, I just entered the amazing world of Magento and I found it extremely difficult to stay alive in the deep water. This is exactly where the book shines. It explains in details everything that's important for starting up with the platform. It even provide tips that I know now I wouldn't have survived without. You know, stuff like "instead of this, do that". Lifesavers! So, I wanted to make it right and I wrote this review. By using this book I was able to successfully start my own Magento shop in just 20 days.

Of course I understand the frustration the book title causes. No! You're not going to Master Magento. But you will learn everything you need in order to start without pain :)

Enjoy...
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The title mastering magento is not coorrect. This book is for someone who has basic technical knowledge who wants a guided walk through on installing and getting a magento store up and running but know more than the mage to website tells you. The preface led me to be live I would learn how to apply crust code to mage to, the book explains the principle of building a plugin but doesn't show you how to build anything.

A really bad buy this book is worth no more than a tenner. I never leave bad reviews but I felt I had to with this one as the 30 pound price tag was just a bug rip off.

It should be called the basics of magento
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Format: Paperback
Ahem, I am not exactly sure that Magento is indeed the world's "most popular open source e-commerce platform" as claimed by the blurb on the book's back cover. That notwithstanding, the text gives very detailed explanations of many features it has, of interest to anyone writing or designing an e-commerce website.

Chapter 5's discussion about configuring the package to actually process buy orders from website visitors is the crucial interaction. You should regard it as so because the ultimate intent of your website is to sell something. This chapter is where Magento interacts with the outside world for payment processing. This is split into off-site and on-site methods. The off-site has the ability to hook to eBay's PayPal Express or PayPal Standard or with Google Checkout. While end users (customers) might have their own opinions about the relative merits of these off-site providers, the book advises that you as a merchant could have different concerns. We are warned that PayPal has higher merchant fees than those imposed by the normal credit card agencies.

The sheer complexity of having to explicitly integrate your website management software into several payment systems is mitigated by using Magento. To some web administrators this could well be the single most important advantage of going with Magento.

Leaving aside payment processing, the rest of the text describes the building of the web pages. How you can implement an entire product catalog. Where this could have a top down structure of categories leading into sub-categories and so on. Other CMS offerings have similar abilities.
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