- Hardcover: 366 pages
- Publisher: Knopf Publishing Group; 1 edition (2 Nov. 2010)
- Language: English
- ISBN-10: 9780307269935
- ISBN-13: 978-0307269935
- ASIN: 0307269930
- Product Dimensions: 16.9 x 3.4 x 24.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (13 customer reviews)
- Amazon Bestsellers Rank: 1,502,760 in Books (See Top 100 in Books)
The Master Switch: The Rise and Fall of Information Empires (Borzoi Books) Hardcover – 2 Nov 2010
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`Magisterial... Wu is a wonk, a Silicon Valley princeling and a professor at Columbia University. He will, in short, be heard and rightly so... If new media laws are to be made, this book will be a key document.' --Sunday Times
'Wu is the rare writer capable of exhuming history and also interpreting current affairs. In this profound and important book, he excels at both.' --New Scientist --This text refers to an alternate Hardcover edition.
From the Publisher
From the world's preeminent historian of technology comes the story of the battle raging between Apple and Google over the soul of the Internet. With their conflicting vision of information democracy versus corporate autocracy, it is a titanic clash: only one brand will survive, and that brand will shape our future. --This text refers to an alternate Hardcover edition.See all Product Description
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Top Customer Reviews
Wu is the inventor of the term "net neutrality" and the analysis he uses the past to illustrate the possible challenges to the open nature of the Internet in the future. He poses the question is his title "Who will control the Master Switch of the Internet." He explains his notion of "the Cycle" in which information industries begin as the obsession of a lone inventor, are taken up by keen hobbyists and start out as open to all before becoming consolidated. He takes his analogy through telephone, cinema and radio.
He then argues that media end up being controlled by empire builders and closed to innovation. He paints fascinating pictures of the people behind the structures. Theodore Vail who created AT&T, David Sarnoff who built RCA and Adolph Zukor Paramount pictures. But just as interesting are the poignant stories of the inventors and would-be entrepreneurs who were pushed aside. We meet the pioneers of the failed mechanical television, the farmers who started local telephone and cable TV operations, the frustrated inventor of FM radio and more.
It is a very American book - Rupert Murdoch and New Corp get just a few lines and the BBC enjoys only a couple of brief walk-on parts.Read more ›
The book has a grand theory about the cycle of communications technology, but the mainstay of the work is a revetting history of the subject.
If you have read and enjoyed any of Bill Bryson's work on science and technology then this book will give you more of the same.
It is packed full of the eccentric characters which populate Bryson's work, from visionaries to profiteers, despots to anarchists, all drawn with the same eye for detail and great story telling (although admittedly this book is not intended to be as humorous as Bryson's work).
Even if you are uninterested in the grand theory which this book sets out, then the history of the subject matter makes it a hugely enjoyable and a worthwhile read.
But this book goes beyond a simple history, it introduces a fascinating theory about the cycle of communications technology.
Timothy Wu focuses on disruptive technologies and how throughout modern history, such technologies have either been suppressed or subsumed (eaten up - the Kronos effect) by the owners of existing technology.
From telephone empires to movie studios, the radio network and cable TV this cycle is repeated again and again, and often the vested interests in the old technologies go to quite shocking lengths to destroy, or in some case steal away, the ideas that pose a threat to them.
For example, did you know that Bell Labs invented an answerphone in the 1930s but kept the details secret because the management felt it would be a threat to their phone business? Did you know the inventor / discoverer of FM radio had his technology suppresses by the powerfully radio oligarchy?Read more ›
The individual stories of the technologies themselves are interesting enough in their own right, but what is striking is the common themes of the histories of the telephone, radio and movies. In each case as the new disruptive technologies came into existence and there was a period of free for all, anarchy if you like, in which innovators thrived, anyone could join in, and the cost of entry was minimal.
Then came a period of consolidation, often assisted by government desire to regulate and consolidate. Politicians are notoriously wary of their constituents doing this for themselves, while the bureaucrats who run the regulatory bodies always push for consolidation. After all it's a lot easier to talk to, and come to agreement with, a few large bodies that have a similar culture, than hundreds of small organization filled with fractious non-conformists!
And of course, once you have a monopoly or semi-monopoly situation, it becomes easier to suppress new, disruptive, innovations - the suppression of FM radio in the early 30s by RCA being a classic case. In other cases the leadership of the monopoly involved simply could not conceive of any way of working other than the one currently in use. Thus the officials at AT&T thought the concept of packet switched networks (the basis of the internet) was "preposterous".Read more ›
Most Recent Customer Reviews
A book on this topic surely doesn't deserve to be as a good a read as this one. I'll admit - I work in telecoms, but this was almost a page-turner. Read morePublished 13 months ago by A. Dekker
A great review of the history for how the Information / Entertainment industries have evolved and some interesting warnings to not take the Open Internet for granted.Published 21 months ago by Owen Pettiford
This is an interesting book as it cuts to the core of innovation. To create a new service in many occasions this means building it the face of opposition of the old. Read morePublished 23 months ago by Patrick Mullane
Still didn't finish the book, but after reading half of it, my opinion is made. Great book.Published 24 months ago by Sérgio Laranjeira
Bought The Master Switch on audiobook CD. I've had a few goes of Audible but found the DRM and player annoying. Wanted a way to listen to audiobooks in my own way. Read morePublished on 4 Feb. 2014 by Stephen Miller
well written review of information as a commodity and how industries form and change around them. some interesting points on innovation that i had not understood before but can now... Read morePublished on 25 Jan. 2014 by C. Cresswell
In The Master Switch, Tim Wu draws on Schumpeterian theory of creative destruction and Christensen's notion of disruptive innovations to examine the rise and fall of information... Read morePublished on 16 Nov. 2013 by Rob Kitchin