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The Master Key to Asia: A 6-Step Guide to Unlocking New Markets (The Master Key Series Book 1) Kindle Edition
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There has been so much nonsense written about doing business in Asia, that it is refreshing to come across a short how-to guide that touches on the most important aspects of managing relationships, cultural pitfalls and expectation management. David correctly gives the theory and cultural relativism a miss preferring to concentrate on what actually happens at the coalface. And he should know. Having spent most of his career advising senior Asian CEOs, pitching for business in Asia, writing about Asian businesses and running his own consultancy from Hong Kong, Taiwan and the Philippines - he is eminently placed to provide this useful primer.
Concise, savvy and very helpful. I will recommend it to my clients.
Madao Partnership UK
of anecdotes, experiences, knowledge, wisdom and "cultural insider information", which he generously and frankly shares
(to the extent of sometimes sharing with us personal details) in this Reference Book.
Being myself a Japan business expert, I do fully agree with the author's advices & tips, and I do personally think that,
especially in Japan & Asia, business and culture are widely connected.
Starting by explaining the basics/fundamentals of Asian Business Culture (patience, long-term relationships, face saving, family-ownership, trust building, ...), David Price then refines his analysis by delivering an outstanding country-by-country overview, which makes this book really UNIQUE. Indeed, there are many books out there covering specific topics about specific countries of Asia (I am the author of one of them), but a well-written & well-thought Guide to a dozen of Asian countries is a rare TREAT !!
This is why I recommend this Masterpiece, this "Bible of Asian Cross-cultural Communication", without reserve.
GBMC (Global Business & Management Consulting)
Lecture Economique de l'Histoire du Japon (French Edition)
Sharon Schweitzer, JD
Austin, TX USA
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