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A Master Class in Brand Planning: The Timeless Works of Stephen King Hardcover – 26 Oct 2007

5.0 out of 5 stars 13 customer reviews

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Product details

  • Hardcover: 396 pages
  • Publisher: John Wiley & Sons; 1 edition (26 Oct. 2007)
  • Language: English
  • ISBN-10: 0470517913
  • ISBN-13: 978-0470517918
  • Product Dimensions: 17.8 x 3 x 24.9 cm
  • Average Customer Review: 5.0 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: 272,934 in Books (See Top 100 in Books)
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Review

"Every planner needs this book – and the brave ones will give it to their clients, too."  ( Admap, November 2007)

"A valuable reference book for today′s practitioners, as well as a unique source of sophisticated, contemporary thinking."  (Retail & Leisure International, December 2007)

"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout."  (Market Leader, Winter 2007)



"Every planner needs this book – and the brave ones will give it to their clients, too."  ( Admap, November 2007)

"A valuable reference book for today′s practitioners, as well as a unique source of sophisticated, contemporary thinking."  (Retail & Leisure International, December 2007)

"...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout."  (Market Leader, Winter 2007)

"Reading the book is terribly easy as well as informative. Stephen King was a model of brevity and clarity..." (Mike Imms, 29th January 2008)

Synopsis

In 1988, on Stephen King's retirement, JWT published "The King Papers", a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

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20 June 2016
Format: Kindle Edition|Verified Purchase
15 July 2016
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20 July 2015
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20 January 2009
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28 July 2008
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1 February 2008
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29 January 2008
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