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Markets for Managers: A Managerial Economics Primer (The Wiley Finance Series) Hardcover – 19 Sep 2014

4.4 out of 5 stars 7 customer reviews

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Product details

  • Hardcover: 272 pages
  • Publisher: John Wiley & Sons (19 Sept. 2014)
  • Language: English
  • ISBN-10: 9781118867969
  • ISBN-13: 978-1118867969
  • ASIN: 1118867963
  • Product Dimensions: 17.3 x 2.3 x 24.6 cm
  • Average Customer Review: 4.4 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 958,320 in Books (See Top 100 in Books)
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Product description

From the Inside Flap

Markets for Managers helps managers to see markets in anew light, to appreciate how they operate, and to reflect on theirresults. This important resource shows not only how markets operatebut why they are remarkable complishments of human interaction.Written in a highly accessible style, Markets for Managersincorporates a diverse and applied perspective in economics anddeals in a comprehensive manner with micro- and macroeconomics froma global perspective.

Written by Prof. Anthony J. Evans, the book brings to life themajor contributions in economics, and some of the most importantdebates surrounding the topic. This valuable resource offers anunderstanding of how markets work in the real world, and includesinsights on how they fail. Most importantly, Markets forManagers contains information on how managers can employmarkets as a management tool - both in terms of internalisingthe insights into their everyday routines, and in terms of adoptingprocesses that can be applied across the organisation. Evans showshow markets generate social prosperity and how managers can usemarkets - and the principles on which they rest - togenerate value.

The book covers the key foundations of economic analysis andshows how to apply them to specific concepts such as economic valueadded, price discrimination, and valuebased pricing. Markets forManagers encompasses the bigger economic picture and includesbiographies of famous economists, refers to the seminal books andarticles, and highlights the key moments in economic history. Evansoffers examples of market failure, such as monopolies, asymmetricinformation and behavioural anomalies, and explains why thesefailures can in fact strengthen the case for markets.

Managers, financial professionals, and researchers will findMarkets for Managers to be a substantial yet approachableguide that fills in some of the holes, and stretches out a broadand serious look at the discipline of economics.

From the Back Cover

Praise for Markets for Managers

"It could redefine how politicians and senior executivesunderstand the reality of market processes."
--Steve Baker MP, Treasury Select Committee

"Pitched at exactly the right level and covers exactly theright material to enable business executives to set themselvesapart from the crowd by understanding how marketswork."
--Philip Booth, Editorial and Programme Director, Instituteof Economic Affairs

"Full of excellent examples and a pleasure toread."
--Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School

"An excellent overview of the key debates in economictheory and leaves the reader enlightened, rather than frustrated.Highly recommended."
--Allister Heath, Deputy Editor, The Telegraph

"Students will appreciate the clear and compellingexamples, effective technical exposition, and useful summaries. Avery effective text!"
--Peter G. Klein, University of Missouri

"Evans successfully distils some of the wisdom of thewiser economists and debunks some of the more bizarre claims ofother parts of the economics profession."
--Toby Baxendale, Entrepreneur

"An engaging, clear, comprehensive course ineconomics."
--Sam Bowman, Research Director, Adam Smith Institute

"I am confident this book will become a favourite readamong our current students and alumni."
--Zoran Đorđevic, Managing Partner, CotrugliBusiness School

"An enjoyable explanation of principles that are oftenmisunderstood, denied, or buried in economic jargon."
--Bruno Prior, Managing Director, Forever Fuels Ltd

"Handy at all times."
--Krunoslav Koprivnjak, Sales Representative, Oracle

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