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Marketing Through Search Optimization: How to be found on the web Paperback – 1 Aug 2003

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 264 pages
  • Publisher: A Butterworth-Heinemann Title (1 Aug. 2003)
  • Language: English
  • ISBN-10: 0750659793
  • ISBN-13: 978-0750659796
  • Product Dimensions: 16.8 x 1.6 x 24.5 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 6,577,827 in Books (See Top 100 in Books)
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Product description


Search engine placement has become a key task for those engaged in website marketing because: good positioning in search engines/directories dramatically increases visitor traffic; optimizing search engine ranking is the most important and cost effective way of marketing a website; customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book, there are numerous real case studies and tips to help the marketer build a world class web presence. It explains why and how marketers can and must optimize sites for searchability from the outset. It describes how to optimize, for both local and international users. It uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.

About the Author

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.

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Top customer reviews

3 December 2003
Format: Paperback|Verified Purchase
10 people found this helpful
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10 June 2004
Format: Paperback
4 people found this helpful
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Most helpful customer reviews on 2.4 out of 5 stars 4 reviews
Stoney deGeyter
1.0 out of 5 starsGreat Historical Piece... But Accuracy is Questionable
18 October 2005 - Published on
Format: Paperback|Verified Purchase
10 people found this helpful.
2.0 out of 5 starsAverage content
19 February 2010 - Published on
Format: Paperback|Verified Purchase
3.0 out of 5 starsGreat Starter, falls short for the aspiring professional
15 July 2004 - Published on
Format: Paperback
6 people found this helpful.
Mr R. Vacher
4.0 out of 5 starsGood book, has really helped me achieve greater rankings
21 July 2004 - Published on
Format: Paperback
7 people found this helpful.

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