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Used: Like New | Details
Condition: Used: Like New
Comment: Publisher: Butterworth-Heinemann an imprint of Elsevier
Date of Publication: 2007
Binding: soft cover
Edition: 3rd Edition
Condition: Fine
Description: Numbers are printed inside, 07 08 09 10 11 10 9 8 7 6 5 4 3 2 1.
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Marketing Strategy Paperback – 26 Jul 2007

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Product details

  • Paperback: 328 pages
  • Publisher: Routledge; 3 edition (26 July 2007)
  • Language: English
  • ISBN-10: 0750656751
  • ISBN-13: 978-0750656757
  • Product Dimensions: 15.6 x 2 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 464,348 in Books (See Top 100 in Books)
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Product description

About the Author

Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.


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on 14 December 2007
Format: Paperback
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on 16 December 2007
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