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on 7 October 2014
like!
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on 31 July 2011
This book is 'okay'.

It was a bit of a difficult read but if you press on it starts to make sense, accompanied with lecture notes.

Students - if you are planing to use ONLY this book - DONT!

I found this book hard to work with.
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on 20 November 2013
Fantastic for studies, hardly any difference between versions. One for students and professionals alike. Required reading for a lot of courses.
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on 28 October 2010
Very informative book, useful for my work. I ordered the book on Friday and it arrived the following day!
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on 21 May 2010
This book doesn't contain enough of the basics, it skips past the theory and goes on to list several different examples which would only really be helpful if you understood the original theory. It also has too many references, often of different authors saying similar things in slightly different ways, which makes reading and revising from the book confusing.
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on 15 October 2013
Im using this book for my competitive marketing strategy course. useful for final year students and probably still useful for post grad study
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