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Marketing Strategy and Competitive Positioning Paperback – 17 Dec 2007

3.7 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 636 pages
  • Publisher: Financial Times/ Prentice Hall; 4 edition (17 Dec. 2007)
  • Language: English
  • ISBN-10: 0273706977
  • ISBN-13: 978-0273706977
  • Product Dimensions: 18.8 x 3.1 x 24.4 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 454,503 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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3.7 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
This book is 'okay'.

It was a bit of a difficult read but if you press on it starts to make sense, accompanied with lecture notes.

Students - if you are planing to use ONLY this book - DONT!

I found this book hard to work with.
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Format: Paperback
This book doesn't contain enough of the basics, it skips past the theory and goes on to list several different examples which would only really be helpful if you understood the original theory. It also has too many references, often of different authors saying similar things in slightly different ways, which makes reading and revising from the book confusing.
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Format: Paperback
Fantastic for studies, hardly any difference between versions. One for students and professionals alike. Required reading for a lot of courses.
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