Marketing Strategy and Competitive Positioning Paperback – 17 Dec 2007
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Top Customer Reviews
It was a bit of a difficult read but if you press on it starts to make sense, accompanied with lecture notes.
Students - if you are planing to use ONLY this book - DONT!
I found this book hard to work with.
Most Recent Customer Reviews
Im using this book for my competitive marketing strategy course. useful for final year students and probably still useful for post grad studyPublished on 15 Oct. 2013 by Rachael
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