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Marketing to the Social Web: How Digital Customer Communities Build Your Business Hardcover – 20 Mar 2009

3.9 out of 5 stars 7 customer reviews

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Product details

  • Hardcover: 272 pages
  • Publisher: John Wiley & Sons; 2nd Revised edition edition (20 Mar. 2009)
  • Language: English
  • ISBN-10: 0470410973
  • ISBN-13: 978-0470410974
  • Product Dimensions: 16 x 2.4 x 23.6 cm
  • Average Customer Review: 3.9 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 1,249,804 in Books (See Top 100 in Books)
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Product description


The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover: Facebook: The Google Killer This chapter will discuss how Facebook will monetize its success and eventually surpass Google. We'd be the first book to have a strategy around Facebook. Measuring Social Media Explains what companies should be measuring and why (because a customer who does not buy much but influences 100 other customers may be more valuable than a customer who simply buys a lot). The chapter will also sketch the techniques and companies currently active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360, Brandimensions, Umbria, and Factiva, among others. Marketing to Mobile Social Media Mobile media is beginning to have its own social space, such as Mocospace and bluepulse.

From the Inside Flap

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter–ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.

Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.

In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this Second Edition includes three entirely new chapters that cover recent changes in the field. These new chapters explain how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.

Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today′s fragmented media environment.

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9 December 2008
Format: Hardcover
9 people found this helpful
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11 August 2008
Format: Hardcover
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19 November 2009
Format: Hardcover
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15 March 2011
Format: Kindle Edition
19 June 2009
Format: Hardcover
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5 October 2009
Format: Hardcover
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