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Marketing with Smart Machines: Customer Interaction in the Algorithmic Economy by [Borek, Alexander, Reinold, Joerg]

Marketing with Smart Machines: Customer Interaction in the Algorithmic Economy Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 194 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
  • Due to its large file size, this book may take longer to download

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Product description

About the Author

Alexander Borek is responsible for marketing science, smart data & analytics in the Group Digitalization of the twelve brands of Volkswagen AG. He consulted at Gartner and IBM, advising Global Fortune 500 executives across multiple industries regarding digital transformation and analytics innovation strategies.

Borek is the author of many thought leadership pieces, as well as the book Total Information Risk Management, and a sought-after conference speaker. He is an affiliated faculty member of the Information Quality Graduate Program at the University of Arkansas, Little Rock, and holds a PhD from the University of Cambridge, UK.

Joerg Reinold leads the Global Industry Solutions for IBM’s Watson & Commerce business within the media and entertainment industry. He built up IBM’s international Commerce Consulting & Software business and consulted within IBM’s Strategy & Transformation practice.

A member of IBM’s Commerce Experts, Reinold is a keynote speaker and author of articles on digital and shared economy topics.


Product details

  • Format: Kindle Edition
  • File Size: 13023 KB
  • Print Length: 194 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Executing Digital Publishing; 1.0 edition (6 Nov. 2016)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B01N3WLN3U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #896,613 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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28 June 2018
Format: Kindle Edition|Verified Purchase
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