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Marketing Research: tools and techniques Paperback – 11 Feb 2010

4.8 out of 5 stars 6 customer reviews

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Product details

  • Paperback: 560 pages
  • Publisher: OUP Oxford; 2 edition (11 Feb. 2010)
  • Language: English
  • ISBN-10: 0199564345
  • ISBN-13: 978-0199564347
  • Product Dimensions: 24.4 x 3 x 18.8 cm
  • Average Customer Review: 4.8 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 378,451 in Books (See Top 100 in Books)
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Product description

About the Author

Nigel Bradley is a Senior Lecturer in Marketing at the University of Westminster and a freelance marketing research consultant. He has worked and studied in the UK, France and Italy.


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