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Marketing Plans: How to Prepare Them, How to Use Them Paperback – 25 Apr 2002

4.4 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 664 pages
  • Publisher: Butterworth-Heinemann Ltd; 5th Revised edition edition (25 April 2002)
  • Language: English
  • ISBN-10: 0750656255
  • ISBN-13: 978-0750656252
  • Product Dimensions: 25.1 x 18.7 x 3.9 cm
  • Average Customer Review: 4.4 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 1,243,159 in Books (See Top 100 in Books)
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Review

"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York --This text refers to an out of print or unavailable edition of this title.

About the Author

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.


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