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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations Paperback – 1 Sep 1993

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 400 pages
  • Publisher: Simon and Schuster (1 Sept. 1993)
  • Language: English
  • ISBN-10: 074323636X
  • ISBN-13: 978-0743236362
  • Product Dimensions: 15.2 x 2.3 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 444,120 in Books (See Top 100 in Books)

Product Description

Review

Ashoka Mody Senior Economist, World Bank Full of interesting ideas and case-studies. Calls into question the futility of incentive wars and the need to focus on more fundamental locational features (infrastructures, education) for attracting business.

Raymond D. Horton Columbia University ...Excellent book...fills an important void in the literature on economic development and the application of marketing to cities.

Robert M. Ady President, PHH Fantus Provides hundreds of new ideas for effectively marketing our cities, states, and nations. It is must reading for every private and public official involved in economic development.

Stan Rapp Coauthor, "Great Marketing Turnaround" Every forward-looking Mayor, Governor and civic leader in America must read this book.

George S. Day Director, Huntsman Center for Global Competition and Innovation, The Wharton School of the University of Pennsylvania Each of us has a stake in the effective application of the ideas in this innovative book. The authors give valuable guidance in how to advantageously position places in increasingly demanding and competitive markets.

Richard P. Nathan Director, The Nelson A. Rockefeller Institute of Government This book takes exactly the right point of view -- from the ground up -- in exploring the ways local leaders can make a big difference in creating jobs and stimulating economic growth.

Al Ries Chairman, Trout & Ries Marketing Strategists This book not only forecasts the future, but also serves as a blueprint for those places that want to have a profitable future. It's well-written, well-documented and a must read for the place marketing manager.

About the Author

Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.


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Format: Hardcover
Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound.
Students of city planning, urban affairs, etc., might conclude that the emerging field of hotel, motel, and resort management may offer a more relevant practical model of city management than the current curriculums offer. When it's all said and done what's the significant difference between managing a city and managing a total service resort? As the politics of citys, space, become more rationalized in the larger systems of global markets and international trade, local decision making is increasingly becoming influenced by the factors that Kotler, et al raise in their book.
It's no surprise that my friends in the private sector find "place marketing" the newest fad in the consulting field. In truth, I've been pleased to see the social planners and business planners find common ground in the models and ideas that Kotler, Porter, et al have managed to present.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.0 out of 5 stars 6 reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars Could use a new edition 3 April 2013
By Marius - Published on Amazon.com
Format: Kindle Edition Verified Purchase
While the book is a decent summary of place marketing fundamentals and principles, I believe it could use another edition/review. The Kindle edition has a lot of typos and is poorly formatted. It is missing all pictures, the tables are not aligned, and inserts are not clearly separated from the main body.
From a content perspective, the book is very American-centric, and could use an Asian or European perspective (there are some examples, but no significant case studies on these markets). Moreover, there is no mention of Internet or digital marketing channels, or how trends like collaborative consumption are changing place marketing. Also, most of the book actually outlines basic marketing principles, but applied in the context of places; this is fine, but I would have expected something more in-depth.
3.0 out of 5 stars A little too ancient 23 Aug. 2016
By Maria K. Todd - Published on Amazon.com
Format: Hardcover Verified Purchase
Kotler has always been the academician's bible for marketing, but this book is just a tad dated for what is happening in the destination development business in the internet of things world of technology and connectivity. IoT has changed how we market, brand and engage with buyers. I like having it on my shelf for the price paid. I would not pay full price for this. Find a remainder somewhere.
4.0 out of 5 stars Still relevant and enlightening after 15 years in print 9 Nov. 2009
By Richard J. Paradise - Published on Amazon.com
Format: Paperback Verified Purchase
Having been associated with the field of economic development and the proposition of marketing locations for over 20 years, I can unequivocally recommend this book.
Mr. Kotler not only provides the tools for city/community planners and economic developers hoping to better position and market its communities, but also provides companies with a template for evaluating potential corporate investment locations. In many respects his observations predicted future social-economic issues that still affect our cities and communities today. Marketing Places is still very relevant and insightful 15 years after its initial printing. A must read.
5 of 7 people found the following review helpful
5.0 out of 5 stars Excellent community/economic development primer 6 Jan. 1999
By Emery C. Graham (egraham@dca.net) - Published on Amazon.com
Format: Hardcover
Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound.
Students of city planning, urban affairs, etc., might conclude that the emerging field of hotel, motel, and resort management may offer a more relevant practical model of city management than the current curriculums offer. When it's all said and done what's the significant difference between managing a city and managing a total service resort? As the politics of citys, space, become more rationalized in the larger systems of global markets and international trade, local decision making is increasingly becoming influenced by the factors that Kotler, et al raise in their book.
It's no surprise that my friends in the private sector find "place marketing" the newest fad in the consulting field. In truth, I've been pleased to see the social planners and business planners find common ground in the models and ideas that Kotler, Porter, et al have managed to present.
4.0 out of 5 stars A good overall view on how places can attract investment, industry and tourism 11 Feb. 2013
By Elisa Dalla Libera - Published on Amazon.com
Format: Paperback
This is one of the first books dealing with the subject of place marketing, yet it does not only focus on the tourism destination aspect, but also considers a number of other elements that contribute to the wealth of cities, states and nations. There are many case studies, almost all about places in the USA.
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