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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) [Hardcover] Paperback – 2010

3.2 out of 5 stars 4 customer reviews

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Product details

  • Paperback
  • Publisher: PFTP (2010)
  • ASIN: B004JOXE9C
  • Average Customer Review: 3.2 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: 2,096,384 in Books (See Top 100 in Books)
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Top customer reviews

26 October 2015
Format: Hardcover|Verified Purchase
30 October 2016
Format: Hardcover|Verified Purchase
21 July 2014
Format: Kindle Edition|Verified Purchase
One person found this helpful
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TOP 100 REVIEWER
18 February 2012
Format: Hardcover
2 people found this helpful
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 40 reviews
Robert Kirk
5.0 out of 5 starsIt is what it says it is.... The definitive guide
9 July 2015 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
3 people found this helpful.
V. K. Lee
5.0 out of 5 starsEvery marketing professional should buy this book
5 October 2010 - Published on Amazon.com
Format: Hardcover|Verified Purchase
23 people found this helpful.
SurvivalGuy
5.0 out of 5 starsGreat Book, will be a good reference book for Marketing Managers and Professionals
22 November 2013 - Published on Amazon.com
Format: Hardcover|Verified Purchase
2 people found this helpful.
Miriam Bach
5.0 out of 5 starsExcellent
29 May 2014 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
G B
5.0 out of 5 starsThis book was highly recommended by someone who has had a lengthly career in ...
12 April 2015 - Published on Amazon.com
Format: Hardcover|Verified Purchase

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