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Customer reviews

4.4 out of 5 stars
18
Marketing Management and Strategy
Format: Paperback|Change
Price:£60.99+ Free shipping with Amazon Prime


on 18 October 2015
Very helpful and practical tips, marketing strategies that can be implemented instantly.
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on 9 October 2014
Essential reading for any marketing degree
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on 2 June 2015
Been using this book for new team members (and myself) for 25 years and it remains as comprehensive and up to date now as it was then. Simply the best marketing text book that exists.
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on 9 October 2014
I went on a Doyle course. He has sadly passed on but his incisive words resonated in this book.
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on 4 March 2016
Excellent product and service, please keep it going.
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on 9 October 2014
Good condition as described.
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on 11 February 2016
a
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on 23 October 2015
Perfect condition
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on 26 October 2012
Really awful book, stupidly basic and didnt provide enough information. Ended up using it to keep a door open, and buying a different book to complete my coursework - its a no for this book
One person found this helpful
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on 1 December 2012
great materials for understanding how business works and how marketing helps! Strongly recommended if you study marketing or MBA. A lot of details with practices.
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