The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere: Volume 1 Paperback – 29 Apr 2011
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About the Author
J. Michael (Mike) Gospe, Jr. is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market to today’s B2B companies. He is co-founder of KickStart Alliance, a sales and marketing leadership consulting team where he drives integrated marketing and voice-of-the-customer programs, including Customer Advisory Board (CAB) meetings. He is author of "Marketing Campaign Development", and his writings have been put to use at companies like Adobe, AMD, Bluecoat, Cisco, Dell, EMC, Emerson, FedEx, HP, KPMG, Rackspace, RedHat, Symantec, and scores of others across three continents. Join Mike on LinkedIn: www.linkedin.com/in/mikegospe Follow Mike on Twitter: www.twitter.com/mikegospe
Most helpful customer reviews on Amazon.com
The Marketing High ground will help ensure your company thinks hard and develops these critical foundational areas so that you can create more compelling and profitable marketing campaigns.
Just wanted to drop a note and say that I am very excited about your class and the book and how helpful they both are in my business. This year I have had a few clients whom I relocated to the wine country. After closing my escrows, I started analysing who those clients were: their age, their hobbies, likes and dislikes, dreams, goals, etc and I found a common thread. They were all empty nesters, downsizing and looking for better, more fun life close to wineries, jazz festivals, art galleries...
After my first Integrated Marketing class, I realized that there is an opportunity for me to build a persona and create my marketing plan towards empty nesters. I am very excited, thanks again!
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