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The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere: Volume 1 Paperback – 29 Apr 2011


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Product details

  • Paperback: 204 pages
  • Publisher: CreateSpace Independent Publishing Platform (29 April 2011)
  • Language: English
  • ISBN-10: 1456439804
  • ISBN-13: 978-1456439804
  • Product Dimensions: 14 x 1.2 x 21.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 994,218 in Books (See Top 100 in Books)
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Product description

About the Author

J. Michael (Mike) Gospe, Jr. is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market to today’s B2B companies. He is co-founder of KickStart Alliance, a sales and marketing leadership consulting team where he drives integrated marketing and voice-of-the-customer programs, including Customer Advisory Board (CAB) meetings. He is author of "Marketing Campaign Development", and his writings have been put to use at companies like Adobe, AMD, Bluecoat, Cisco, Dell, EMC, Emerson, FedEx, HP, KPMG, Rackspace, RedHat, Symantec, and scores of others across three continents. Join Mike on LinkedIn: www.linkedin.com/in/mikegospe Follow Mike on Twitter: www.twitter.com/mikegospe


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