- Paperback: 224 pages
- Publisher: Laurence King; 01 edition (4 April 2011)
- Language: English
- ISBN-10: 1856697231
- ISBN-13: 978-1856697231
- Product Dimensions: 22.2 x 1.9 x 26 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (16 customer reviews)
- Amazon Bestsellers Rank: 284,310 in Books (See Top 100 in Books)
- See Complete Table of Contents
Marketing Fashion (Portfolio) Paperback – 4 Apr 2011
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About the Author
Harriet Posner is an Associate Lecturer in Fashion Business and Marketing at the London College of Fashion, UK. After graduating from Central Saint Martins College of Art & Design, she set up her own label women's and men's knitwear brand selling in major stores worldwide. She has worked as a fashion designer, buyer and marketing consultant in the UK, Europe and Asia.
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Top Customer Reviews
My lecturer cannot get enough of this book and I'd recommend this to all fashion students who want to get ahead in their Marketing & Promotion units - I wish I'd discovered it earlier!
Most Recent Customer Reviews
Lots of info about the business side of fashion. It's good.Published 8 months ago by Maria Pham Truong
Bought the digital download edition. Pleased with the quality of the ebook / pics and feel it represents a worthwhile saving over the hard copy.Published 14 months ago by BuyTheSky
Used by our granddaughter for her University course. In her words a massive help.Published 21 months ago by Roy Sealey