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Marketing for Entrepreneurs Paperback – 23 Jul 2009

4.8 out of 5 stars 8 customer reviews

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Product details

  • Paperback: 276 pages
  • Publisher: Pearson Business; 1 edition (23 July 2009)
  • Language: English
  • ISBN-10: 0273720910
  • ISBN-13: 978-0273720911
  • Product Dimensions: 13.9 x 1.8 x 21.6 cm
  • Average Customer Review: 4.8 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 1,231,672 in Books (See Top 100 in Books)
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Product description

From the Back Cover

If you have a great service or business but nobody knows about it, it won’t exist for long.

There are all sorts of exciting ways to reach your customer, to really stand out in today’s crowded marketplace.  Marketing for Entrepreneurs shows you how to:

·         Create a powerful selling proposition

·         Use branding to define the identity of your business

·         Find and connect with your customers

·         Make the most of new and traditional media

·         Build an extensive marketing toolkit

·         Create a master marketing plan in just 60 minutes

For Entrepreneurs

Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

·         No jargon, no theory – just practical advice you can implement today

·         Written by expert entrepreneurs for entrepreneurs

·         Full online support – templates, blogs, videos and much more

·         Tips, tricks and examples to keep you way ahead of the competition

About the Author

Jurgen Wolff is the author of the highly successful FOCUS and also Your Writing Coach and Do Something Different, a collection of 100 case studies of innovative marketing.He has also written many articles, including a personal development column for the Times Educational Supplement.

Jurgen teaches workshops on creative marketing, personal development, time management, and writing around the world. He lectured at the University of Southern California, for the Skyros Institute, the Academy for Chief Executives, the BBC, Fremantle Media, the London School of Journalism, the European Media programme, and at private workshops in the United States, England, Spain, Germany, Denmark, France, South Africa, Belgium, and the U.S. Virgin Islands.


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9 September 2009
Format: Paperback
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25 March 2010
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