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Marketing: Concepts and Strategies Paperback – 27 Mar 2005

3.9 out of 5 stars 13 customer reviews

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Product details

  • Paperback: 896 pages
  • Publisher: Houghton Mifflin; European ed of 5th revised ed edition (27 Mar. 2005)
  • Language: English
  • ISBN-10: 061853203X
  • ISBN-13: 978-0618532032
  • Product Dimensions: 20.1 x 2.5 x 25.3 cm
  • Average Customer Review: 3.9 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: 129,714 in Books (See Top 100 in Books)
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Review

"Sally Dibb and Lyndon Simkin rank amongst the best marketing authors in the world. They are meticulous in their work and bring a real world orientation to everything they write. This particular book has an outstanding heritage based as it is on years of first class research and practice. It is rare to find a marketing book so readable and so enlightening. I commend it to you."


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