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The Marketing Century: How Marketing Drives Business And Shapes Society Hardcover – 11 Feb 2011

3.7 out of 5 stars 21 customer reviews

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Product details

  • Hardcover: 280 pages
  • Publisher: John Wiley & Sons (11 Feb. 2011)
  • Language: English
  • ISBN-10: 9780470660157
  • ISBN-13: 978-0470660157
  • ASIN: 0470660155
  • Product Dimensions: 16.3 x 2.1 x 23.4 cm
  • Average Customer Review: 3.7 out of 5 stars 21 customer reviews
  • Amazon Bestsellers Rank: 1,244,876 in Books (See Top 100 in Books)
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Review

'...charts the evolution of marketing and follows the history of the CIM from its establishment in 1911.' (Dmionline.com, February 2011). 'Contributions come from the great and the good of the marketing world and cover all bases.' (Business Life, 2011). '...looks at the development of key elements of marketing...how marketing contributes to performance, what it is that great marketers do.' *Brand-e-biz.com, February 2011). '...covers a whole stack of areas of marketing...a good reference book...a must read for younger pros just starting out.' (Runmarketing.com, March 2011). '...expert analysis of some of the most significant developments in marketing of the last 100 years- and the next 100.' (Marketingblog.co.uk, March 2011). '...offers some excellent constructive advice that can be put to use when thinking about branding and developing a marketing strategy.' (Growingbusiness.co.uk, April 2011). '...interesting commentary on the elements of marketing that we all employ.' (Professional Manager, June 2011). '...the book provides analysis of the main developments in marketing of the last 100 years.' (Expofairs.com, June 2011).

From the Inside Flap

The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years - and the next 100.

Each chapter looks at the past, present and future of a different area of marketing, with chapters covering:
Strategic Marketing (Don Peppers and Martha Rogers)
Segmentation (Malcolm McDonald)
Innovation (John Saunders and Veronica Wong)
Digital Marketing (Philip Sheldrake)
Sales and Business Development (Beth Rogers)
Customer Relationship Management (Merlin Stone)
Branding (Graham Hales)
Advertising (Jonathan Gabay)
Public Relations (Paul Mylrea)
Internal Marketing (Keith Glanfield)
Sustainability (John Grant)
Social Marketing (Veronica Sharp)

Each chapter explains:

  • How the subject has developed
  • What is currently 'best practice'
  • How this aspect of marketing connects with other topics
  • The influences and trends shaping the future

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3.7 out of 5 stars

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27 October 2011
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