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Market Segmentation: How to do it, how to Profit from it Paperback – 1 Oct 2004

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 492 pages
  • Publisher: Butterworth-Heinemann; 3 edition (1 Oct. 2004)
  • Language: English
  • ISBN-10: 0750659815
  • ISBN-13: 978-0750659819
  • Product Dimensions: 18.9 x 2.8 x 24.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 541,082 in Books (See Top 100 in Books)
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About the Author

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

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Format: Paperback Verified Purchase
Really good for breaking down segmentation to enable you to fully understand what segmentation is and how exactly it is done
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Format: Paperback Verified Purchase
It is a great book
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.0 out of 5 stars 7 reviews
4.0 out of 5 stars Marketing segmentation 10 Oct. 2012
By Zsolt Simon - Published on Amazon.com
Format: Paperback Verified Purchase
When I ordered this book, I expected to receive a high value book, that helps me in my current job. Honestly I can tell - this is one of the best professional book - I recommend it for segment managers, or anybody who is involved in marketing
0 of 2 people found the following review helpful
5.0 out of 5 stars Marketing Segmentation 13 Feb. 2010
By Tom Anderson - Published on Amazon.com
Format: Paperback Verified Purchase
One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.
0 of 2 people found the following review helpful
4.0 out of 5 stars Ye Liang's Book Review Two 10 Feb. 2011
By Ye Liang - Published on Amazon.com
Format: Paperback
"Market Segmentation: How to Do It, How to Profit from It" is such a significant book which describe what market segmentation is and how to do market segmentation successful. The book combines many marketing theories and vivid examples together to indicates and analyze the market trend. One who can run the business successfully must have the abilities to recognize the customer value, business models, marketing strategy, and then he/she can make the proper adjustment to adapt to the changing situation. Of course, the most important thing is to find the correct way do market segmentation.

Ye Liang
1 of 3 people found the following review helpful
3.0 out of 5 stars Luke warm Response 2 Feb. 2011
By Prerit K. Souda - Published on Amazon.com
Format: Paperback
There are some books that keep you glued and till you don't read them, your life seems incomplete. This is NOT that kind of book. It gives a nice structured way to deal with Segmentation but it appears boring with long lengthy discussion; stuff that can end in a page is extended for 4-5 pages and thats what makes it so boring to read!!
1 of 3 people found the following review helpful
3.0 out of 5 stars Text book style, but good read 26 Mar. 2008
By Only Accuracy - Published on Amazon.com
Format: Paperback
Good book on developing processes and alot of excercises were helpful, however it was like being forced to read a MBA text book again. i was hoping to get some more correlations to Six Sigma and others but overall it is a good read...but be ready to feel like you are studying again.
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