Dr Mark Jenkins - @f1professor - is Professor of Business Strategy at Cranfield School of Management. Mark's teaching, research and consulting activities focus on the areas of competitive strategy, winning cultures and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula 1 Motor Racing, Advanced Strategic Management and The Customer Centred Strategy. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He is an accomplished keynote speaker where he uses his research on Formula 1 to draw lessons for other organisations.