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Manufacturing Consent: The Political Economy of the Mass Media Paperback – 20 April 1995
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A detailed and compelling political study of how elite forces shape mass media.
Edward S Herman and Noam Chomsky investigate how an underlying elite consensus structures mainstream media. Here they skilfully dissect the way in which the marketplace and the economics of publishing significantly shape the news.
This book reveals how issues are framed and topics chosen, and the double standards underlying accounts of free elections, a free press, and governmental repression between Nicaragua and El Salvador; between the Russian invasion of Afghanistan and the American invasion of Vietnam; between the genocide in Cambodia under a pro-American government and genocide under Pol Pot.
What emerges from this ground-breaking work is an account of just how propagandistic our mass media can be, and how we can learn to read them and see their function in a radically new way.
- Print length432 pages
- LanguageEnglish
- PublisherVintage
- Publication date20 April 1995
- Dimensions12.9 x 2.24 x 19.81 cm
- ISBN-100099533111
- ISBN-13978-0099533115
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Based on a series of case studies--including the media's dichotomous treatment of "worthy" versus "unworthy" victims, "legitimizing" and "meaningless" Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina--Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media's behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media's handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media's treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
About the Author
Edward S. Herman is Professor of Finance at the Wharton School of the University of Pennsylvania. Among his books are Corporate Control, Corporate Power; The Real Terror Network: Terrorism in Fact and Propaganda; Demonstration Elections: U. S.-Staged Elections in the Dominican Republic, Vietnam and El Salvador (with Frank Brodhead) and The Rise and Fall of the Bulgarian Connection (with Frank Brodhead).
Noam Chomsky is Institute Professor in the Department of Linguistics and Philosophy at the Massachusetts Institute of Technology, Boston. A member of the American Academy of Science, he has published widely in both linguistics and current affairs. His previous books include At War with Asia, American Power and the New Mandarins, For Reasons of State, Peace in the Middle East?, Towards a New Cold War, Fateful Triangle: The U. S., Israel and the Palestinians, Pirates and Emperors, The Culture of Terrorism, and Necessary Illusions.
Product details
- Publisher : Vintage; 1st edition (20 April 1995)
- Language : English
- Paperback : 432 pages
- ISBN-10 : 0099533111
- ISBN-13 : 978-0099533115
- Dimensions : 12.9 x 2.24 x 19.81 cm
- Best Sellers Rank: 7,186 in Books (See Top 100 in Books)
- Customer reviews:
About the author

Edward S. Herman is professor emeritus of finance at the Wharton School, University of Pennsylvania and has written extensively on economics, political economy, and the media. Among his books are Corporate Control, Corporate Power; The Real Terror Network; The Political Economy of Human Rights (with Noam Chomsky); and Manufacturing Consent (with Noam Chomsky). David Peterson is an independent journalist and researcher based in Chicago.
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If you are a Westerner and are unfamiliar with the main thesis of this work, or media studies in general (Edward Bernays for e.g.), then this book might very well revolutionize your understanding of the World that you and everyone one else on this planet lives in. A word of warning for younger readers or those unfamiliar with Chomsky, this is most definitely a work of academic writing. While it is certainly one of the most engagingly written academic works I have read, it of course maintains the necessary objectivity and measured nature of its genre so it might appear dull if you are not experienced with academic literature (use this sentence as an example). If you are worried it might be to dull for you to read, then I would always recommend Orwell's great work of fiction "1984" as a great first book to read as it is universally thrilling.
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