Managing Public Relations Hardcover – 2 Jan 1984
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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
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There's nothing these guys haven't thought about or anticipated. They make your life easier because they actually tell you things you don't want to read or hear.
If you absorb this book, you're some way along in handling any PR situation that comes your way.
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