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Managing Public Relations Hardcover – 2 Jan 1984

4.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 565 pages
  • Publisher: Holt, Rinehart & Winston; 1st edition (2 Jan. 1984)
  • Language: English
  • ISBN-10: 0030583373
  • ISBN-13: 978-0030583377
  • Product Dimensions: 1.9 x 19.7 x 24.1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 669,631 in Books (See Top 100 in Books)

Product Description

Synopsis

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.


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Top Customer Reviews

Format: Hardcover
THE definitive textbook on how it's done by the PR guru's PR gurus, even if the style can be hard going in places. The publication date means that some areas such as the internet are not covered, but for a fundamental guide to the principles this should be on every PRO's shelf.
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Format: Hardcover
This is the bible if you work in corporate communications. No matter that it was written way back in 1984 - it contains the bedrock of theory every comms practitioner/student needs.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x932c724c) out of 5 stars 5 reviews
5 of 5 people found the following review helpful
HASH(0x932d03b4) out of 5 stars Essential book 16 Aug. 2002
By Claudia - Published on Amazon.com
Format: Hardcover
MANAGING PUBLIC RELATIONS by James E. Grunig and Todd T. Hunt is a must-have for PR students and professionals. Almost all PR books use it as a reference and discuss its contents, mainly the four PR-models defined by Grunig. This is a book that will never get old.
4 of 4 people found the following review helpful
HASH(0x932d03e4) out of 5 stars Great Little Textbook for PR Students 7 Feb. 2001
By Amazon Customer - Published on Amazon.com
Format: Hardcover
O.K. the book may not be that little, but is an excellent resource for beginning PR students and professionals. It covers all the basicis from a definition of PR to how to do PR well to how to perform the nuts & bolts tasks of PR. It is also very readable. It may not be a cuddle-up-in-bed book, but it does the job in a much less painful way than most textbooks! (P.S. Grunig is an excellent teacher and explains PR concepts in an approachable manner.)
1 of 1 people found the following review helpful
HASH(0x92e3bf30) out of 5 stars Sts. James and Todd 19 April 2002
By Mark McCue - Published on Amazon.com
Format: Hardcover
Those of us in this business can't live or work without this watershed book. It's a timeless classic that I turn to constantly as a PR practitioner.
There's nothing these guys haven't thought about or anticipated. They make your life easier because they actually tell you things you don't want to read or hear.
If you absorb this book, you're some way along in handling any PR situation that comes your way.
HASH(0x932d0534) out of 5 stars ... to all professional and academics about PR and the best managerial practicis 10 Jan. 2015
By Lauro d'Avila - Published on Amazon.com
Format: Hardcover Verified Purchase
A theorical reference to all professional and academics about PR and the best managerial practicis.
HASH(0x932b6c30) out of 5 stars Great book 17 Feb. 2016
By Big John - Published on Amazon.com
Format: Hardcover Verified Purchase
Great Book
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