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Managing Interactive Media: Project Management for Web and Digital Media Paperback – 30 Aug 2007

5.0 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Trans-Atlantic Publications, Inc.; 4 edition (30 Aug. 2007)
  • Language: English
  • ISBN-10: 0321436938
  • ISBN-13: 978-0321436931
  • Product Dimensions: 17.1 x 1.7 x 24.1 cm
  • Average Customer Review: 5.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 1,159,142 in Books (See Top 100 in Books)
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Product description


This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

From the Back Cover


Managing Interactive Media

Project Management for Web and Digital Media


4th Edition


Elaine England and Andy Finney


The latest edition of this definitive guide to managing interactive projects (formerly known as Managing Multimedia) has been completely rewritten in a single volume to provide a ‘one stop’ resource for students and practitioners alike.


Highlights of the 4th Edition include


Ø      Each chapter begins with Industry Insights to provide a real business context;

Ø      ‘Top Tips’ provide you with guidelines for managing effective digital media projects;

Ø      An increased emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly.


Check out the Companion Website for a rich collection of resources for students, instructors and practitioners, including PowerPoint slides, audio and text interviews with key industry players, and links to other resources.


About the Authors


Elaine England and Andy Finney are well-established consultants and practitioners in interactive media. They have extensive experience of projects in a range of sectors including online media, retail, e-learning, government and research. They are also known internationally for their training on interactive media project management and related topics. Through this training they have developed skills for a new generation of interactive media project managers throughout the industry.

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2 April 2009
Format: Paperback
2 people found this helpful
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16 June 2013
Format: Paperback
27 June 2007
Format: Paperback
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