Managing Innovation: Integrating Technological, Market and Organizational Change Paperback – 3 Mar 2009
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From the Back Cover
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features – Research Notes and Views from the Front Line – to incorporate more real life case material into the book. The strong evidence–based and practical approach makes this a must–read for anyone studying or working within innovation. An extensive website accompanies this text at www.managing–innovation.com. Readers can browse an online database of audio and video clips, as well as case study material, interactive exercises and tools for innovation, whilst lecturers can find additional support material including instructor slides and teaching guides and tips. "Tidd and Bessant′s text has become a standard for students and practitioners of innovation. They offer a lively account on innovation management full of interesting and new examples, but one that at the same is rigorously anchored in what we have learned over the last thirty years on how to manage that ultimate business challenge of renewing products, processes, and business models. Those who want to innovate must read this book." — Professor Arnoud De Meyer, Director, Judge Business School, University of Cambridge, UK "Innovation matters and this book by two leaders in the field which is clear and practical as well as rigorous should be essential reading for all seeking to study or to become involved in innovation." — Chris Voss, Professor of Operations and Technology Management, London Business School "...comprehensive and comprehensible compendium on the management of innovation. It is very well organized and very well presented. A pedagogic tool that will work at multiple levels for those wishing to gain deeper insights into some of the most challenging and important management issues of the day." — David J. Teece, Thomas W. Tusher Professor in Global Business, Haas School of Business, University of California, Berkeley, USA "Those of us who teach in the field of Innovation Management were delighted when the first edition of this book appeared 11 years ago. The field had long been in need of such a comprehensive and integrated empirically–based work. The fact that this is now the 4th edition is clear testimony to the value of its contribution. We are deeply indebted to the authors for their dedication and diligence in providing us with this updated and expanded volume." — Thomas J. Allen,Howard W. Johnson Professor of Management, MIT Sloan School of Management, USA
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Top Customer Reviews
anyway, it is EXCELENT!
The other aspect I like are the external references and case studies.
guys this person is ripping people off by selling this second hand book which is cheaper in India , as anew book just cost about 5-6 pounds if converted in the Uk currency and he made 26 pounds extra and showing the cover of a different book which is used in U.K. ..
disgusted..please stop ripping people off Mr...
Practically, it covers all the stages form the firs company's notion of changes needed, across the whole process of transforming and develop the organization and ends with practical information about how to gain profits from innovation.
This book also has a major bonus - online practice source:[...]
Second source could be also relevant, which tells about recent issues: [...]
Most Recent Customer Reviews
Very pleased with this purchase and the speedy deliveryPublished 12 months ago by s kratschmer haslam
I Personally didnt read this, but my ex did, she seemed to find it very useful with her marketing unit at her university at Level 5 (Second year)Published on 21 April 2013 by Joe Lamden
It arrived fast and the book is great and arrived as described. No complaints to make about it at all...Published on 5 Feb. 2013 by Cristina