Innovation is the major driving force in organizations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. "Managing Innovation, Design and Creativity, 2nd Edition" brings these three strands together in a discussion built around a collection of up-to-date case studies.
From the Back Cover
There is no doubt about it, innovation is the major driving forcein organisations today. With the rise of truly global markets andthe intensifying competition for customers, employees and othercritical resources, the ability to continuously develop successfulinnovative products, services, processes and strategies isessential. While creativity is the starting point for any kind ofinnovation, design is the process through which a creative idea orconcept is translated into reality. Managing Innovation, Designand Creativity 2nd edition brings these threestrands together in a discussion built around a collection ofup-to-date case studies.
New features to this edition:
- Insights into how innovation and knowledge of innovationmanagement has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understandingdiscontinuous innovation, open innovation and user-ledinnovation
- The new chapter is supported with two new case studies
- Stronger emphasis on the role of design, using Procter &Gamble and BMW as examples.
- General expansion and revision of other chapters according tocurrent research
Managing Innovation, Design and Creativity, 2ndedition has been written for students on innovation and designcourses, and also for business managers with responsibility forinnovation within their organizations.
Dr Bettina von Stamm, a renowned expert in her field, ispassionate about understanding and enabling innovation. Forthis purpose she has set up the Innovation Leadership Forum, partof which is a Networking Group to exchange and add furtherknowledge around innovation. Current members contributing theirinnovation expertise include BASF, Cancer Research UK, Cargill, ICIPaints, Marks & Spencer, Masterfoods, The National HealthInnovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conductsresearch in design and innovation management at a number of leadinguniversities in the US, Germany and the UK.
See all Product description