Managing Crises Before They Happen: What Every Executive and Manager Needs to Know about Crisis Management Paperback – 18 Sep 2000
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About the Author
"Ian I. Mitroff, Ph.D. (Manhattan Beach, CA) is the Harold Quinton Distinguished Professor of Business Policy at the Marshall School of Business, University of Southern California. He is also president of the consulting firm Comprehensive Crisis Management and the author or coauthor of 20 books, including A Spiritual Audit of Corporate America, Smart Thinking for Crazy Times, The Essential Guide to Managing Corporate Crises, and The Unbounded Mind.
Gus Anagnos is vice president of Comprehensive Crisis Management."
Most Helpful Customer Reviews on Amazon.com (beta)
A best-practice model is offered that identifies five factors that companies must manage before, during, and after a crisis: 1) the type and risk categories of crises, 2) mechanisms, 3) systems, 4) stakeholders and 5) scenarios. These five components form a crisis-management framework, that when integrated with other important organizational programs, such as planning, issues management, or quality assurance, will help companies weather severe storms.
The authors discuss the importance of truth-telling. In the light of the recent events with Enron and Andersen, the authors' advice to companies to not ask if the truth will be revealed, but rather when the truth will become public and under what circumstances, seems both timely and poignant.