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Managing Across Borders: The Transnational Solution Paperback – 1 Feb 2002

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 416 pages
  • Publisher: Harvard Business School Press; 2 edition (1 Feb. 2002)
  • Language: English
  • ISBN-10: 1578517079
  • ISBN-13: 978-1578517077
  • Product Dimensions: 23.4 x 15.5 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 918,886 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


“Highly readable…Valuable lessons for companies in a wide range of industries and sizes" -- The Financial Times

From the Publisher

 This landmark book is considered a classic in the field of international management.
 Principles are timeless. Sales prove that the text really stands the test of time.
 An invaluable and enduring resource for any current or aspiring global organization, this book shows how to understand and apply the unique strategic imperatives of globalization.
 Paperback edition makes it now available at a lower price point.
 2nd Edition includes fresh and relevant examples, from leading companies such as Matsushita Electric Company (Panasonic and National), Kao, ITT, and Proctor & Gamble.
● Illustrates the obstacles and opportunities involved in actually building and running an effective transnational organization.
 Includes an application workbook that enables readers to translate the book’s ideas into real-world action plans for their companies.

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Top Customer Reviews

Format: Paperback
I ordered an used book like new. It was much more than a used one, it was really ... new! Time of delivery was in line with that one indicated at the moment I ordered the item. Nothing to complain. A very good experience in this purchase.
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Most Helpful Customer Reviews on (beta) HASH(0x99b8e9d8) out of 5 stars 4 reviews
18 of 19 people found the following review helpful
HASH(0x99ed1ca8) out of 5 stars Pathbreaking book 12 May 2000
By Poul Houman Andersen - Published on
Format: Hardcover
This seminal book has been a part of my professional library for almost a decade, now. I am an Associate Professor in International Business and teach the subjects covered in this book. From this book a number of concepts have grown which continues to dominate the discussion of global management. Let me jus mention a few: administrative heritage, which is the idea, that the organisational structure of multidomestic enterprises reflects the historical period they were established in - especially with respect to the regime of coordination and communication. For instance, whereas the typical american firm entering Europe after 2ww would follow a strategy of tight operational control (given the business circumstances of this firm) Phillips, a multinational from the 19th century would display a strategy of much more delegation and subsidary autonomy.
Another concept is that of transnational companies - firms which simultaneously seek to adjust to local circumstances and enjoy the benefits of global integration. This idea remains a hot issue in global management even today - more than a decade after this book was published.
HASH(0x9a27d9c0) out of 5 stars Four Stars 12 May 2016
By Alma Delia Haro Ramirez - Published on
Format: Paperback Verified Purchase
An excellent book to learn about international managing
1 of 3 people found the following review helpful
HASH(0x9a01f0cc) out of 5 stars Excellent source 6 Aug. 2005
By Michael Wright - Published on
Format: Hardcover
An amazing book detailing the differences between global, international, and multinational companies while providing a new innovative way to approach business, the transnational way. Great for students and professionals alike.
3 of 7 people found the following review helpful
HASH(0x9a0efc18) out of 5 stars An appreciative book that looks forward into the future 17 Mar. 2002
By Midwest Book Review - Published on
Format: Paperback
Now in an updated second edition, Managing Across Borders: The Transnational Solution by Christopher Bartlett (Daewoo Professor of Business Administration, Harvard Business School) and Sumantra Ghoshal (Professor of Strategic and International Management, The London Business School) is an informative introduction to the "transnational corporation", the new corporate phenomena of the interconnected global and digital age, which stretches its competition worldwide and fundamentally rewrites the nature of doing business. A fascinating, appreciative book that looks forward into the future, Managing Across Borders is highly recommended reading for anyone seeking to understand and capitalize on what the 21st century business community is evolving for purposes of international trade in a truly global and increasingly "borderless" age!
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