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Management Research: Applying the Principles Paperback – 24 Jul 2014

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 440 pages
  • Publisher: Routledge; 1 edition (24 July 2014)
  • Language: English
  • ISBN-10: 0415628121
  • ISBN-13: 978-0415628129
  • Product Dimensions: 24.1 x 17 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 1,240,226 in Books (See Top 100 in Books)
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Review

‘This text provides a rich resource for both students and practitioners studying, interested in or simply looking for a must-have book on the topic to have on the shelf. It provides rigorous theory with applications.’ - Douglas West, Professor of Marketing, King's College London, UK

‘The undertaking of a research project in business and management can be a daunting challenge for anyone. Rose, Spinks and Canhoto have created a very important resource and navigational guide for this often challenging journey. This textbook has achieved a fine balance between practical methods and conceptual frameworks, invaluable for both students and professionals alike.’Yiming Tang, Macquarie Graduate School of Management, Sydney, Australia.

This book is both intellectually soundly based and practical in approach. It sets out how management research can be undertaken without ever descending to being only a research methods primer. I wish it had been available when I did my own PhD. It would have saved me a lot of time! It avoids the risk of getting lost in the technicalities of contending research ‘schools of thought’ but provides the new researcher a compelling insight into alternative ways of ‘doing research’. Professor Colin Carnall, Cass Business School, City University, UK

‘At last, a practical, step-by-step guide for postgraduate students on how to conduct a successful research project. As you would expect from this highly expert team, it ensures that projects are both rigorous and relevant to practice. An essential companion.’ - Hugh Wilson, Professor of Strategic Marketing, Cranfield School of Management, UK

About the Author

Susan Rose is an Associate Professor in Marketing Management at Henley Business School, the University of Reading, UK

Nigel Spinks is a Lecturer at Henley Business School, the University of Reading, UK

Ana Isabel Canhoto is a Senior Lecturer in Marketing at Oxford Brookes University, UK


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