Management Research: Applying the Principles Paperback – 24 Jul 2014
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‘This text provides a rich resource for both students and practitioners studying, interested in or simply looking for a must-have book on the topic to have on the shelf. It provides rigorous theory with applications.’ - Douglas West, Professor of Marketing, King's College London, UK
‘The undertaking of a research project in business and management can be a daunting challenge for anyone. Rose, Spinks and Canhoto have created a very important resource and navigational guide for this often challenging journey. This textbook has achieved a fine balance between practical methods and conceptual frameworks, invaluable for both students and professionals alike.’ – Yiming Tang, Macquarie Graduate School of Management, Sydney, Australia.
This book is both intellectually soundly based and practical in approach. It sets out how management research can be undertaken without ever descending to being only a research methods primer. I wish it had been available when I did my own PhD. It would have saved me a lot of time! It avoids the risk of getting lost in the technicalities of contending research ‘schools of thought’ but provides the new researcher a compelling insight into alternative ways of ‘doing research’. – Professor Colin Carnall, Cass Business School, City University, UK
‘At last, a practical, step-by-step guide for postgraduate students on how to conduct a successful research project. As you would expect from this highly expert team, it ensures that projects are both rigorous and relevant to practice. An essential companion.’ - Hugh Wilson, Professor of Strategic Marketing, Cranfield School of Management, UK
About the Author
Susan Rose is an Associate Professor in Marketing Management at Henley Business School, the University of Reading, UK
Nigel Spinks is a Lecturer at Henley Business School, the University of Reading, UK
Ana Isabel Canhoto is a Senior Lecturer in Marketing at Oxford Brookes University, UK
Top customer reviews
The book’s basic structure serves the reader well, following the 5-stage cycle needed to: ‘define’ the research problem and question, ‘design’ the research approach (and use of methods), ‘collect’ and ‘analyse’ the data, and then ‘communicate’ the findings. Using this structure thus helps to orientate the reader across the 15 chapters covering the research cycle.
The authors note how difficult research can be for students, particularly in having to work independently with little input from their tutors. The book therefore sets out to provide a resource that can guide students across the range of issues and questions they will encounter – often for the first time – in conducting research. Does it succeed? ‘Yes’, I would emphatically say. And while dealing with the wealth of issues involved, the book is accessible, rigorous and yet quite exhaustive.
For example, the opening chapter deals well with such basic questions as: what do we mean by a ‘concept’ or ‘theory’, as well as fundamental philosophical issues around epistemology and ontology. The use of ‘learning points’ and ‘next steps’ provide a handy way of crystallising learning and showing how to use it. Each chapter also includes a range of helpful illustrations and diagrams, which vividly bring out the issues at hand and the practical actions involved. And then there is a good spread of short case studies, research vignettes and worked examples, which concretise the issues and methods under discussion.
The book, as one would hope for a 2015 publication, is also up to date in terms of the latest techniques and tools in management research. Software packages – for both qualitative and quantitative research – are included, as is the discussion of the use of video and audio as means of data collection.
What I also like about the book is the way it deals with the topic in fewer than 400 pages, yet leaves nothing significant out. Unlike some text books – particularly those that are long, large and unwieldy – this is a volume I would hope students could even read end-to-end (as well as those academics that might not have read a research methods book for a while).
I will certainly be recommending it to my students doing undergraduate and masters’ dissertations, as well as first year doctoral students. Those on more advanced degrees will also of course need to look for additional literature in their specialist areas of data collection and analysis; but even then, this book will still provide a good grounding and act as a useful desk companion.
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