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50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series) Hardcover – 3 Apr 2008

4.4 out of 5 stars 11 customer reviews

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Product details

  • Hardcover: 208 pages
  • Publisher: Quercus (3 April 2008)
  • Language: English
  • ISBN-10: 1847240097
  • ISBN-13: 978-1847240095
  • Product Dimensions: 18.3 x 2.3 x 20.5 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 321,829 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

Never be confused by colleagues or embarrassed in business circles again.
50 Management Ideas You Really Need to Know demystifies the essential concepts that any entrepreneur, manager or student of business must grasp. The 50 concise and no-nonsense topics:
Summarize the wisdom of the business gurus - from Ansoff and Drucker to Peters and Porter; Arm the reader with effective theories and tools - the 80:20 rule, the 4Ps, the balanced scorecard...; Unlock the secrets of leadership, strategy, innovation and loyalty; Illuminate the Big Ideas - branding, globalization, corporate governance...; Explain the latest business buzzwords and online concepts including blue ocean strategy, the long tail and Web 2.0.
Packed with intriguing examples from successful companies, hundreds of enlightening quotes from key thinkers and a jargon-busting glossary, this is the accessible introduction to the best of management thinking.

About the Author

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.


Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Hardcover Verified Purchase
Books that claim to list invariably 50 ideas of anything that you "need to know" can often disappoint. This series appears to be an exception though. Certainly the "Management" edition is well written, lists pretty much the top 50 business ideas of recent years, and while sometimes slave to its structure in general is perfect to both dip into as a reference book but not too bland to be read cover to cover, although the listing of the ideas in alphabetical order rather than by either chronology or theme suggests that the writer intends the former approach rather than the start at the beginning and end at the end approach. What I particularly liked was the inherent recognition that many of the ideas are themselves "products" of management consultancies and therefore have their own product life cycles. Russell-Walling manages to give due weight and recognition to the ideas as well as an acknowledgment that some have past their sell by date or have been somewhat misinterpreted.

The works of the major business thinkers - Drucker, Porter, Levitt, Senge, Moss Kanter etc, are all here and as a refresher to my management studies it was really helpful. It would have been nice to have a list of two or three "further reading" suggestions though to allow follow up of the major works. Admittedly some are referred to, but in light of the brief coverage (four pages per idea which is slavishly adhered to) this might have allowed more in depth exploration.

Each "idea" is given a time line which should be more of a help than it is. In fact, it's rather misleading as it implies links that often aren't there.
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Format: Hardcover
This book contains introductions to 50 topics in management that pepper the presentations and pep-talks of the corporate in-crowd. Read it for one of two reasons. First, it can give you a quick leg-up on the jargon that upwardly-mobile colleagues are using. It might even help you win an informal game of BS bingo in your organization's next all-hands meeting. Its second and more serious purpose is as a concise introduction to the most frequently used management concepts. You might even identify a few you want to learn more about.

Each chapter is self-contained and delivers a two- to four-page capsule treatment of its topic. Most chapters contain definitions of key concepts, relevant historical quotes, and timelines across the bottom of the first two pages. Boxes set off from the text effectively summarize key information. Example boxes include reasons customer relations management campaigns fail (p. 57), the "Ten C's of Employee Engagement" (p. 73), and the product life cycle (p. 90).

Several chapters are particularly informative for such brief introductions. The Five Forces of Competition chapter (p. 84) presents an effective battlefield map of the forces that affect a company's competitive success. The Four P's of Marketing (p. 88) outlines the interlocking effects of product, price, place and promotion on market success. The Innovation chapter (p. 96) distinguishes between technical invention and true innovation, which must have an impact in the marketplace in order to succeed. Finally, the Long Tail chapter (p. 120) is an excellent four-page summary of the Chris Anderson's 2006 bestseller of the same name. It highlights how alternatives to mega-success, mass appeal products have become much more important in our web-business world.
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Format: Hardcover
This is one of the most fantastic book I have read recently as it is a kind of resource in which you can find the 50 most frequenty used management concepts and their detailed explanations. If you heard about a (such as Six Sigma) topic but do not know exactly what it means (and shy to to ask!) - here's the reference you need. You name it: Blue Ocean Strategy, CRM, Boston Matrix, Web 2.0, Knowledge Economy, The four Ps and many more - in my opinion this book is the shortest cut to be known as business savy! Each section is 4 pages and has timelines (where the idea is coming from), critical terms/terminology,

Well... Being smart is a nice thing in business world and definetely this book is ready to help. On the other hand as mentioned by Dilbert, "you dont need to smart, just looking smart would be enough " :) Just kidding! But for sure if you can read this 200 pages, easy to understand book - it will help to boost your confidence and general business appreance!

If you are in business world, like to play the business game - you need this book on your desk!
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Format: Hardcover Verified Purchase
This is a nicely presented book, very easy to read and a good price too. A lot of ideas are covered so obviously it's going to be brief, but for a beginner it's fine. As a software manager I often find complexity and people are of daily importance. Illness, stress, overwork and things like that are key to management (of any industry). Remember the old sayings "it's not rocket science" and "there's more than one way to skin a cat". These came from somewhere. In software as well as other industries, complexity brings many problems whereas working around or designing a simpler solution are usually the best way forward. I feel rather than delving into a lot of slightly peripheral ideas, these more common principals should have been covered. Overall, a good read and recommended for beginners interested in what all the terms mean.
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