50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series) Hardcover – 3 Apr 2008
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
From the Inside Flap
Never be confused by colleagues or embarrassed in business circles again.
50 Management Ideas You Really Need to Know demystifies the essential concepts that any entrepreneur, manager or student of business must grasp. The 50 concise and no-nonsense topics:
Summarize the wisdom of the business gurus - from Ansoff and Drucker to Peters and Porter; Arm the reader with effective theories and tools - the 80:20 rule, the 4Ps, the balanced scorecard...; Unlock the secrets of leadership, strategy, innovation and loyalty; Illuminate the Big Ideas - branding, globalization, corporate governance...; Explain the latest business buzzwords and online concepts including blue ocean strategy, the long tail and Web 2.0.
Packed with intriguing examples from successful companies, hundreds of enlightening quotes from key thinkers and a jargon-busting glossary, this is the accessible introduction to the best of management thinking.
About the Author
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
The works of the major business thinkers - Drucker, Porter, Levitt, Senge, Moss Kanter etc, are all here and as a refresher to my management studies it was really helpful. It would have been nice to have a list of two or three "further reading" suggestions though to allow follow up of the major works. Admittedly some are referred to, but in light of the brief coverage (four pages per idea which is slavishly adhered to) this might have allowed more in depth exploration.
Each "idea" is given a time line which should be more of a help than it is. In fact, it's rather misleading as it implies links that often aren't there.Read more ›
Each chapter is self-contained and delivers a two- to four-page capsule treatment of its topic. Most chapters contain definitions of key concepts, relevant historical quotes, and timelines across the bottom of the first two pages. Boxes set off from the text effectively summarize key information. Example boxes include reasons customer relations management campaigns fail (p. 57), the "Ten C's of Employee Engagement" (p. 73), and the product life cycle (p. 90).
Several chapters are particularly informative for such brief introductions. The Five Forces of Competition chapter (p. 84) presents an effective battlefield map of the forces that affect a company's competitive success. The Four P's of Marketing (p. 88) outlines the interlocking effects of product, price, place and promotion on market success. The Innovation chapter (p. 96) distinguishes between technical invention and true innovation, which must have an impact in the marketplace in order to succeed. Finally, the Long Tail chapter (p. 120) is an excellent four-page summary of the Chris Anderson's 2006 bestseller of the same name. It highlights how alternatives to mega-success, mass appeal products have become much more important in our web-business world.Read more ›
Well... Being smart is a nice thing in business world and definetely this book is ready to help. On the other hand as mentioned by Dilbert, "you dont need to smart, just looking smart would be enough " :) Just kidding! But for sure if you can read this 200 pages, easy to understand book - it will help to boost your confidence and general business appreance!
If you are in business world, like to play the business game - you need this book on your desk!
Most Recent Customer Reviews
There are many books that cover the content of this volume in very great detail, but if you want a good place to start and a sense of the development of the time lines and... Read morePublished on 25 Jun. 2014 by I. P. Gearing
While the content is interesting and relatively modern (it does feel like it will need rewriting in the near future, however) it has more than just a few spelling mistakes and is... Read morePublished on 16 July 2013 by TomW
I highly rate the book to any individual that is starting to learn more about management related topics. Read morePublished on 9 Jun. 2013 by Irfan Malick
...business management !
When I purchased it, I thought this book would entail Project Management definitions, which I would have found interesting, professionally. Read more
What a 50 shades of Grey cash-in. Not only the title, but some of the "ideas" are riffs on E L James' monolithic tome
"Idea 17. Read more
I've been taking a few subjects in marketing and management this year, and I bought this book to get an overview of different ideas. Read morePublished on 12 April 2011 by Anine