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Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets Hardcover – 1 Apr 2006
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Interesting market concepts like the Profit Curve.
Most helpful customer reviews on Amazon.com
This book explores nicely the origins of how market share became king, why it is a problem, and how companies could and should become profit-focused. The authors have presented a large set of case studies to support their argument and to help others bring about change in their companies. There are powerful yet simple examples of successes from grass roots efforts within companies that chose the path of profit and also of colossal mistakes that must be avoided.
Manage for Profit Not for Market Share could help conscientious executives to reflect upon how to right the wrongs by changing company practices and provides managers the material to build their roadmap for profit leadership. MBA students should also read the book not to just unlearn something that was perhaps perpetuated by B-schools but also to chart their careers. For a pricing professional like me, this book is a great ally in making and reiterating the case for profit.