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Making an Impact Online: Creating a Website That Really Works Without Breaking the Bank (Business on a Shoestring) Paperback – 30 Sep 2007

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 208 pages
  • Publisher: A & C Black Publishers Ltd (30 Sept. 2007)
  • Language: English
  • ISBN-10: 0713675454
  • ISBN-13: 978-0713675450
  • Product Dimensions: 12.5 x 1.2 x 17.1 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,303,789 in Books (See Top 100 in Books)
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Product description


'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and sources of further information add up to a great little package in each.' The Bookseller (March 2007) 'All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.' Professional Manager (March 2008)


The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses thesedays. Don't think that a small budget means that you can't compete withlarger organisations: if your site is well laid out and your contentcompelling, you can! This book shows the way, covering topics such as: Choosingthe right domain name; Smartening up a basic website; Driving trafficto your website; Analysing web traffic; Affiliate marketing; Searchengine listings/optimisation; Taking advantage of free (and safe!)software and training; Relationship networking; Tapping into new orgrowing trends: Web alerts, RSS, Voice over Internet Protocols, instantmessaging, espotting 'a great little package' The Bookseller

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16 February 2008
Format: Paperback
14 people found this helpful
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Most helpful customer reviews on 4.5 out of 5 stars 2 reviews
Eddie L. Durham
4.0 out of 5 starsMaking an Impact Online... On a Shoestring
9 February 2008 - Published on
Format: Paperback|Verified Purchase
One person found this helpful.
Bernard Goldbach
5.0 out of 5 starsMore helpful than a day of training
22 January 2008 - Published on
Format: Paperback
One person found this helpful.

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